Because successful businesswomen have so much to offer, many of them have found that writing a book is a great way to share their stories and skills with others like them. Simone Leslie is one of these businesswomen turned... read more
If you want to reach your community on Facebook, you need to cough up some cash, but you don’t need to spend as much as Facebook would have you believe and if you leave the Boost button well alone,... read more
It’s the rare business owner who doesn’t dream of cashing in on all the hard work they’ve put into their business. But most people leave it too late to think about when is the best time to sell their... read more
Use a marketing dashboard to get the most from every dollar you spend on marketing. Is your marketing budget attracting a healthy return on investment (ROI)? When it comes to marketing, it’s all about the results: you need to... read more
There is no question that as professional women there will be times that we need to voice our opinion, to speak up and stand our ground. To be able to do so with confidence requires us to be assertive.... read more
The first person to live to 150 is alive today. Former Treasurer Joe Hockey was subjected to a degree of ridicule when he made this statement earlier this year. But it seems he was quoting the experts who say... read more
The HerBusiness Community is composed of many successful entrepreneurs — and some of them also happen to be authors. Kathryn Harris, founder of Harris Business Solutions, is one of them. She created and recently published a guide on starting... read more
Last Saturday I spent an hour surrounded by cheese lovers at the Prahran Market Cheese Festival. The place was packed – so much so that getting anywhere near actual cheese was a tough gig! It was all good fun,... read more
“Always do what you’re afraid to do.” – Ralph Waldo Emerson Because… “One of the greatest discoveries a man makes, one of his great surprises, is to find he can do what he was afraid he couldn’t do.” –... read more
When my (third-generation Aussie) mum married my (first-gen-migrant Greek) dad, she took on board the saying ‘the way to a man’s heart is through his stomach’ and duly set to work learning all my father’s favourite dishes – stuffed... read more
Before you undertake an expensive marketing activity, you need to be able to articulate your service offering or value proposition. Know what you’re selling, what makes it different to the competitors, what pain points it alleviates for your prospective... read more
If you asked me what strategy I would choose if I could only ever do one form of marketing ever again, I would hands down choose email marketing. Even though I love social media and driving interest to our... read more
