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174

 – Your Back of the Napkin Marketing Plan

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Hosted by HerBusiness

On air:

9 April 2021

If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan.

What I’ve found is that MORE promotions don’t necessarily lead to better results.

When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results.
On the surface, they looked great.

But when we dug in, we could see that they didn’t do the main job they were meant to, which was to sell our Core Offer.

We know that marketing and marketing campaigns take ENERGY and EFFORT. There are landing pages, copywriting, emails, automation, lead boxes, popups, website banner, social media copy and images, printing, internal systems and procedures, scripts and videos and Facebook lives etc.

And more often than not, all the effort doesn’t translate to sales or conversions.

 

 

In this episode, I introduce you to the 3-part “Back of the Napkin Marketing Plan”, a simple but effective template that helps you decide which marketing activity to keep and what you can let go of.

Listen to discover:

  • How to create a one-page “Back of the Napkin” marketing plan
  • Which marketing campaign to cut and which to keep
  • Why knowing your Core Offer makes it easier to know how to attract more of your ideal clients.
  • How a Back-End Upsell becomes easy when you focus on aligning your high-end products and services with your Core Offer
  • Why freeing up your time to focus on a few things will give you a greater return on investment

 

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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