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 – Too Sensitive to Succeed in Business? Why Sensitivity Is Actually Your Superpower with Erica Webb

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Hosted by HerBusiness

On air:

23 October 2025

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So many women business owners believe that their sensitivity and emotions hold them back in business. That our empathy and passion must be muted in order to succeed.

In this episode of the HerBusiness Podcast I sat down with counsellor and founder of the Self-Kind Hub, Erica Webb, to talk about being a highly sensitive entrepreneur — and why it’s actually a superpower for your business success.

Being a highly sensitive person (or HSP) means you might feel rejection heavier, feedback sticks longer, and being visible online can leave you drained. You pick up on others emotions and feel tuned-in on other’s experiences.

But what if that sensitivity is actually the opposite of a weakness? What if it’s actually one of the greatest advantages you can have as a business owner?

Here’s What You’ll Learn in the Episode: 

  • Discover how Highly Sensitive People think and act – and if you might actually be a highly sensitive entrepreneur.
  • How to handle rejection, self-promotion, and visibility without letting them crush your confidence.
  • Why your tendency to “feel everything” could make you the best person to deeply understand your clients.
  • The exact ways sensitivity can hurt your business if ignored… and how to flip it into one of your greatest strengths.
  • Practical boundaries and daily rituals Erica uses to stay centred and focused (that you can borrow today!)
  • Why embracing your sensitivity leads to more authentic leadership, stronger client connections, and sustainable growth.

 

FREE 30-Day Membership to The Self-Kind Hub

 

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Mentioned in This Episode:

The HerBusiness Network

The Self-Kind Hub

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Erica Webb

Erica Webb

  Hi! I’m Erica Webb, a counsellor and mindful movement coach. I help humans battling stress, overwhelm, burnout and self-criticism to befriend themselves and their bodies. I do this through my online membership the SelfKind Hub and in 1-1 counselling + movement sessions. My approach combines mindful movement modalities - yoga, pilates and somatic exercise - with other mind-body tools to support nervous system flexibility and self-kindness.

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