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 – Proceed with Abandon

You’ve likely heard the phrase: Proceed with caution.

If you’ve been in business for any time at all, you’ve likely made mistakes that have you be more cautious as you think about your next steps.

Maybe you tried to reach a revenue figure in 2020 and missed it by a mile. Or, you hired that person that you were counting on to get you out of the day to day and then they left. Or, you created a new online course and put it to market and then… crickets. Now, you’re not as bold about jumping into another big investment (in time and money)

Imagine moving into this year with a different attitude.

Imagine moving into your 2021 with abandon.

How might that change your results this year?

We don’t know how the year will pan out and what adventures might come our way. But, we see members of the HerBusiness Network putting in place their 2021 plans – working on their marketing, creating lead magnets, and launching memberships this year.

They are going from being solopreneurs to micropreneurs. That is, they are actively growing a team. They can move forward with their plans with fear and trepidation. Or, they can move into the new year with abandon – without concern.

2020 toughened us up a little, and we know to expect the unexpected. We know who has our back and which communities and groups to rely on to be there for us.

We also know that we may need to be flexible and agile – to take a new direction at a moment’s notice to grow or revitalise our business.
Moving ahead with abandon means saying NO to fear even when we don’t know what will happen when you move into the unknown.

So, if you’ve ever told yourself:

Don’t go too fast.
Don’t make mistakes.
Don’t make that investment in yourself unless you’re 100% sure.
Don’t make that investment in your business unless you’re 100% sure.

Then this episode is for you.

Listen to discover:

  • What it means to proceed with abandon
  • How your business is like art
  • Why your vision demands that you say no to fear to move ahead
  • Seven things that give you life force and energy and support your goals and the key things that diminish your energy

Mentioned in this episode:

The Art of Business: Creating a Business More Like You — with Nicholas Wilton

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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