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Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.

Sharon Williams is a pioneer in the Australian agency industry and proof that a small business can influence and service the big end of town. Taurus started out of Sharon’s living room in August 1995, just two weeks after the birth of her first daughter. She is celebrating her 15th year of business.

Sharon appears on Kochie’s Business Builders as Channel 7’s marketing and PR expert and is a regular media spokesperson on broadcast media such as SBS and ABC News.

Last year, Sharon also became Ninemsn’s leading SME blogger with her weekly blog ‘The Bullseye’.

Listen to this herBusiness interview with Sharon Williams to learn:

• The role of social media in your marketing mix
• Why personal branding is more important today than it has ever been
• We also look at the trends we’re seeing in marketing and some tips and
• Give you some strategies to kickstart your marketing