00:00 / -00:00

Back to Podcast

322

 – Why Your Message Isn’t Landing with Ideal Clients (and How to Start Speaking Your Dream Client’s Language)

users

Hosted by HerBusiness

On air:

21 August 2025

Click here to subscribe

Do you ever feel like you’re putting so much effort into your marketing, but your messaging just isn’t connecting with your ideal clients?

You’re continuing to show up. Posting daily. Creating great offers. Doing all of the “right” things.

But instead of attracting your ideal clients (the ones who value your work and ready to invest)… you’re hearing crickets.

In this episode of the HerBusiness Podcast, we’re breaking down exactly why your message isn’t landing and how to start speaking in your dream client’s language so you can consistently attract aligned clients without shouting louder or burning out.

Here’s What You’ll Learn in this Episode: 

  • Why trying to appeal to everyone dilutes your message and leaves you resonating with no one.
  • How niching down helps you attract clients who are ready to work with you (and pay you what you’re worth).
  • The fears that hold business owners back from narrowing their focus… and how to overcome them.
  • How to reflect on your ideal client’s own words back to them so your message lands instantly (and have them say, “That’s exactly what I was thinking!”
  • The power of painting the before and after in your marketing so clients see themselves immediately in your offers.
  • Why focusing on vanity metrics (followers, likes, list size) keeps you stuck, and what to focus on instead.
  • Two case studies of members inside the HerBusiness Network who completely transformed their businesses after getting crystal clear on their ideal client and refining their messaging.

If you have ever asked yourself… 

“Why don’t my dream client see the value of what I offer?”
“Do I just need more followers or more reach before getting my ideal clients?”
“What if I niche down but pick the WRONG audience??” 

…Then this episode will help you finally get clarity and start creating messaging that connects.

Listen now and learn how to speak your dream client’s language so they say ‘YES’ to working with you.

 

 

Subscribe to the HerBusiness Podcast

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Subscribe on Apple Podcasts
Subscribe on Spotify

 

Mentioned in This Episode:

The HerBusiness Network

The Ultimate High-Converting Offer Blueprint (free download)

NEW & UPDATED! How to Craft an Offer that Sells

Subscribe to the HerBusiness podcast:

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

Apple Podcasts SPOTIFY

About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

view full profile

On social:

Facebook
Linkedin