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320

 - Marketing Burnout and How to Get OFF the Content Treadmill

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Hosted by HerBusiness

On air:

7 August 2025

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Marketing your small business can (if you’re not careful) become a full-time job. Creating posts, tweaking funnels, showing up online, trying every strategy you hear about – the pressure to be “on” 24/7… It’s exhausting.

In this episode, we are talking about marketing burnout, and how constant content production can slowly consume all your time. But, I’ll also walk you through how to shift from doing MORE to doing what is RIGHT, and how I made that shift myself.

Here’s What You’ll Discover in the Episode:

  • Why more marketing does NOT mean better marketing (and why getting stuck in ‘production mode’ can hurt your business long term)
  • The real reasons behind marketing burnout, how to spot them early, and why we’re seeing more and more small business owners burning out
  • How to tell the difference between strategic innovation that WORKS, and falling for shiny objects
  • Why you MUST revisit your ideal client, pricing, and offers before jumping to “do more”
  • How to escape the trap of constant content production and find joy in your marketing again
  • Discover where marketing burnout comes from… and what could happen if you don’t address it
  • What to do FIRST if you’ve been feeling drained by your marketing and the pressure to keep up with your peers
  • My personal experience with marketing burnout, and how I’ve made my marketing 10x better… WITHOUT spending 10x more time on it.

 

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Mentioned in This Episode:

The HerBusiness Network

HerBusiness Trailblazers – Join us in Crete, Greece, in October

Reviewer: Cat Matson – Impactful Presenters

Content Sells Episode 265 – Are You Attracting the Right Leads? (And What To Do If You’re Not)

Subscribe to the HerBusiness podcast:

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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