You’ve created a solid offer. You’ve put in the work. You know it delivers value. But when it comes time to promote it… crickets. Or maybe you get some buyers, but you know there were people on the fence who just didn’t tip over into a “yes.”
What if the missing link wasn’t in the offer itself… but in the bonuses?
In this episode of the Content Sells Podcast, your hosts Suzi Dafnis and Michelle Falzon dive deep into how to use bonuses strategically — not just as a “nice extra,” but as powerful conversion tools that help your buyers move past the objections that are keeping them stuck.
If you’ve ever wondered how to get more people saying yes without discounting, adding pressure, or constantly reinventing your core offer — this episode is going to shift how you think about your offer stack and give you a heap of practical ideas to implement right away.
Whether you’re selling a product, a service, a course, or a high-ticket offer — bonuses can play a pivotal role in helping someone say yes with confidence… if you choose the right ones.
Listen to This Episode to Hear More About:
- Why people really say no — and how to create bonuses that crush objections
- How to make your buyer feel seen, supported and confident to take action
- Examples of strategic bonuses that are immediately usable, highly valuable, and reduce fear
- When and how to use bonuses to create urgency (without adding pressure)
- The single most important question to ask yourself when designing your next bonus
- Why most bonuses are actually working against the sale
- How to identify the 5 most common objections buyers have — and what bonus to use to overcome each one
- The “No-Fail Bonus” approach
- Real-world examples of strategic bonuses that increased conversions
- When to use a fast-action bonus (and the number 1 mistake people make when planning a fast-action bonus that can burn you out!)
- Why more bonuses isn’t better — and how to avoid the “bloated offer” trap
- What to do today to transform your bonuses into conversion-boosting gifts your clients will race to buy.
Free Resource for Content Sells Listeners
The High-Converting Offer Blueprint for Women Business Owners
Bonuses are just ONE of SEVEN elements every offer must have to succeed. Want to make sure your offer includes ALL the essential ingredients for conversion? Download our High-Converting Offer Blueprint, where we show you all 7 must-have elements that make your next offer a magnet for YES!
Get Your Free High-Converting Offer Blueprint Here
Also Mentioned in This Episode:
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Episode 66: Turning Content into Sales With “The Problem/Solution Dance”
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