Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table.
In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you.
The first five of the 9-part Sales System Self-Check are: Sales Goals, Ideal Client, High-Converting Offers, Sales Funnel, and your Marketing Calendar.
Expect clear examples, smart frameworks, and next steps you can actually do this week — so your next offer isn’t a scramble, it’s a system.
Listen to This Episode to Hear More About:
- The real reason sales feel “hard.” Why reactive, ad-hoc selling keeps you stuck — and how simple systems flip the script.
- How to set Sales Goals that drive action. Reverse-engineer revenue into leads, conversations, and conversions you can track.
- What to do when your “Ideal Client” is too broad. The surprising truth about avatars — and the ongoing system to keep yours accurate.
- The 7-Element Offer Checklist. Price, Inclusions, Name, Branding, Bonuses, Risk Reversal, Reason to Buy Now — and why documenting them boosts conversions.
- Map the journey, don’t wing it. How to design Awareness → Consideration → Conversion (plus Loyalty & Advocacy) so buyers say “yes” sooner.
- Make your calendar a sales tool. How to plan runway, offer windows, and fulfilment without burning out your team or audience.
- Red / Orange / Green self-ratings. Quick diagnostics to see exactly where your systems need work — and what to do first.
- From “nice idea” to “scheduled reality”. What to do this week if you’re in Red or Orange on goals, avatar, offers, funnel, or calendar.
- The Marketing Mountain model. Why your funnel is really an ascent — and how “ski lifts” move clients to the next offer.
- Real-world examples. How a single “Big Kahuna” goal (like adding an extra van) clarifies targets, timelines, and team focus.
- And much more…
Also Mentioned in This Episode:
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EP 02 – Your Ideal Client (includes Ideal Client Avatar template)
https://herbusiness.com/podcast/02-your-ideal-client/
EP 254 – NEW & UPDATED! How to Craft an Offer that Sells (includes Offer Worksheet)
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/
EP 04 – Finding Your Marketing Mountain
https://herbusiness.com/podcast/04-finding-your-marketing-mountain/
EP 05 – Getting Customers to the Top of Your Mountain
https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain/
Chantel Gilbert – Bluegum Electrical
https://bluegumelectricalsolutions.com.au/
Tracey McLachlan – Davis Ogilvy
https://do.co.nz/people/tracey-mclachlan/
Veronique Lutchmaya — Unique Tenants Consult
https://tenantsconsult.com.au/
Kendall Cherry — The Candid Collective
https://candidcollective.co/
We’d love to hear from you!
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