• 1300 720 120
  • Contact
  • Sign In

Login / Logout

Forgot Password
Logo for HerBusiness
  • Home
  • Blog
  • Podcasts
  • Events
  • Become a Member
  • Work With Us
 
 
Update Required To play the media you will need to either update your browser to a recent version or update your Flash plugin.

205 – How “Owning More Space” Helps You Reach More People With Your Content Marketing

Sales & Marketing, Podcasts

Content Sells Podcast

Subscribe

We’re discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators.

And that is this idea of Owning More Space.

What we mean by that is expanding into a bigger expression of yourself and your business in all the ways.

Whether that’s…

  • Charging more for your products or services
  • Becoming more visible in your marketing
  • Becoming more audacious in your messaging
  • Offering something new that you know your market needs you to bring to the world but maybe feels a bit intimidating
  • Owning more of your personal space and taking more downtime from your business

Just to name a few ways you can own more space!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share practical tips for owning more space.

Listen to this episode to hear more about:

  • The 3 Fundamental Orientations (and how to shift more to the “Expansion Orientation”).
  • The unconscious beliefs that can cause us to shrink back from opportunities.
  • Do you get the “push/pull” happening that has you take one step forward and one step back when it comes to growing your business? Find out why that might be (and how to get past it).
  • The important difference between OWNING more space and TAKING more space.
  • The conscious step Suzi took to deliberately own more space.
  • The surprising role “practice” plays.
  • The revealing questions you can ask yourself to see where you are maintaining the status quo and shrinking back.
  • Why you don’t have to own more space in ALL the places!
  • How to find your flow when it comes to growth and expansion – shifting from forcing to flowing.
  • One of the biggest wasted opportunities on most sales pages (and the simple fix!)
  • What makes a great headline for your sales page.
  • And much more!

Also Mentioned in This Episode:

  • HerBusiness Marketing Success Mastermind
  • The REACH Retreat in Hawaii
  • EP203 – 12 Questions to Ask BEFORE You Rebrand Anything!
  • Katy Abbott – The Artist Mentor
  • Liz Van Vliet, My EA Career

Share This

About the Hosts

Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

view profile

    author social links:

  • Facebook
  • Twitter
Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

view profile

    author social links:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Blog
  • Website
Subscribe on Apple Podcasts

Latest Episodes

  1. 261 – 6 Ways AI is Saving Us Time With Our Content
    06 May 2025

  2. 260 – 6 Smart Questions – How to Know if You’re Ready to Add a More Expensive Product or Service
    23 April 2025

  3. 259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales
    08 April 2025

  4. 258 – From Free to Paid: How To Seamlessly Convert Leads to Buyers
    25 March 2025

  5. 257 – How to Get FREE Leads & Buyers on Instagram with Nicole Burke
    11 March 2025

  6. 256 – How to Charge More (and Stop Underpricing & Overdelivering) with Dr Claire Zammit
    25 February 2025

  7. 255 – Marketing Case Study – Creating a High-Converting Offer
    11 February 2025

  8. 254 – NEW & UPDATED! How to Craft an Offer that Sells
    28 January 2025

  9. 253 – Best Books for Content Marketers – 2025 Edition
    14 January 2025

  10. 252 – Winning Proposals – How to Get More Clients To Say Yes More Often Part 2
    31 December 2024

Listener Reviews

  • Highly relevant and informative. We are in the process of updating our website and so your episode Design Insights from a Successful Web Designer was tremendously helpful. It highlighted the importance of a number of website design and layout...
    - Frozen in Hobart

  • Chunks of ‘gold’ in every podcast. Having many years of marketing experience under my belt, it is easy to push aside learning content that relates to marketing in favour of other tasks. I am so glad I didn’t. This...
    - LollyMollyMe

  • This podcast really helps. I have been listening to these podcasts since they first came out and am finding them so helpful. If you need to know who your ideal clients are and how to figure that out, then...
    - Cathdev

  • A Podcast Full of Great Content!! I listen to a number of marketing podcasts as marketing has been a steep learning curve for me for a while now. The Content Sells Podcast is in a league of its own!...
    - can’treadfrench

  • This podcast really helps. This podcast is an absolute must for marketers and entrepreneurs wanting to supercharge their sales. Finally someone telling us how to make the most of all our hard work. Can’t wait to put these strategies...
    - joshmasters

About herBusiness

Celebrating 29 Years in 2025!

HerBusiness is secret to your success, the accelerator for everything you do. HerBusiness will help you go further, faster with great women behind you. We know you can do it all, but you won’t have time to enjoy it.

We make everything easier with education, training, resources, mentoring and all the support you need to:

  • Grow your business
  • Connect with other business owners and expand your network
  • Learn from world-leading role models and experts
  • Be inspired and encouraged through every stage of your growth, from the startup phase to established business and beyond
  • Create the business and life you love

Quicklinks

  • About
  • Contact
  • Freebies
  • Become a Member
  • Get a Mentor
  • Join the Community
  • Hall of Fame
  • Partners & Sponsors
  • Privacy Policy
  • Frequently Asked Questions
  • Meet Suzi
Logo for HerBusiness
  • Facebook
  • Twitter
  • YouTube
  • Mail to
© HerBusiness® - HerBusiness® is a registered trademark of HerBusiness Pty Ltd. All rights reserved.