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205 – How “Owning More Space” Helps You Reach More People With Your Content Marketing

Sales & Marketing, Podcasts

Content Sells Podcast

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We’re discussing a topic that underpins everything we do as business owners, and particularly what we do as marketers and content creators.

And that is this idea of Owning More Space.

What we mean by that is expanding into a bigger expression of yourself and your business in all the ways.

Whether that’s…

  • Charging more for your products or services
  • Becoming more visible in your marketing
  • Becoming more audacious in your messaging
  • Offering something new that you know your market needs you to bring to the world but maybe feels a bit intimidating
  • Owning more of your personal space and taking more downtime from your business

Just to name a few ways you can own more space!

In this episode, your hosts, Suzi Dafnis and Michelle Falzon share practical tips for owning more space.

Listen to this episode to hear more about:

  • The 3 Fundamental Orientations (and how to shift more to the “Expansion Orientation”).
  • The unconscious beliefs that can cause us to shrink back from opportunities.
  • Do you get the “push/pull” happening that has you take one step forward and one step back when it comes to growing your business? Find out why that might be (and how to get past it).
  • The important difference between OWNING more space and TAKING more space.
  • The conscious step Suzi took to deliberately own more space.
  • The surprising role “practice” plays.
  • The revealing questions you can ask yourself to see where you are maintaining the status quo and shrinking back.
  • Why you don’t have to own more space in ALL the places!
  • How to find your flow when it comes to growth and expansion – shifting from forcing to flowing.
  • One of the biggest wasted opportunities on most sales pages (and the simple fix!)
  • What makes a great headline for your sales page.
  • And much more!

Also Mentioned in This Episode:

  • HerBusiness Marketing Success Mastermind
  • The REACH Retreat in Hawaii
  • EP203 – 12 Questions to Ask BEFORE You Rebrand Anything!
  • Katy Abbott – The Artist Mentor
  • Liz Van Vliet, My EA Career

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About the Hosts

Michelle Falzon

Michelle Falzon, Director of We are Content, has more than 25 years experience in marketing and communications from her early days in TV, radio and press (documentary films, TV and radio commercials) through to print (book publishing, magazines, marketing collateral) and on to her early adoption of digital marketing in the...

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    author social links:

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Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

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    author social links:

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Blog
  • Website
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About herBusiness

HerBusiness is a community for established women business owners ready to lead differently.

For over 30 years, we've supported women who’ve built successful businesses to refine how they work — strengthening foundations, creating leverage, and stepping out of the day-to-day to lead with clarity and confidence.

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