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Roslyn Hogan is the Happiness Officer at experience agency RedBalloon. Customer happiness is at the heart of what RedBalloon is about. Roslyn says that happy customers and employees will naturally lead to sales.
RedBalloon use the Net Promoter Score to measure customer satisfaction. The system gives an accurate indication of how a consumer might advocate or demote a brand.
Listen to this herBusiness interview with Roslyn Hogan to learn:
- How to communicate via three channels
- The importance of customer happiness
- How to better understand your customer and employee
- How to create an entrepreneurial culture
Roslyn Hogan provides the following tips for small businesses:
- Foster a culture of innovation
- Listen to what your customers and employees are saying
- Be a bold and honest leader
- Be human