270 – How to Find Your Core Message & Purpose with Erin Weed

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Can you define your business’ purpose in just ONE word? 

That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message.

Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your core message and purpose.

Listen to Discover: 

  • It’s not just about finding clarity but achieving what Erin calls EPIC Clarity, which makes you unstoppable in your communication.
  • Erin explains how to feel confident and passionate about your message, transforming how you present yourself and your ideas.
  • Learn Erin’s Grounding Question to quickly recenter and reconnect with your true self whenever you feel triggered.
  • Discover Erin’s concise 10-word operating system that can guide your actions and decisions, keeping you aligned with your core values.
  • Erin discusses the single most important intention to have when presenting to an audience, making your message more impactful.
  • Understand the real reason behind the resistance to being more visible, which is probably not what you think!
  • Erin emphasises that self-help isn’t about changing who you are but rediscovering and embracing your truest self.
  • Find out how to create content that is uniquely yours with ease by tapping into your authentic voice.
  • Explore the three truths that are always running in the background of our minds and how understanding these can enhance your communication.
  • Erin dives into the roles of facts, emotions, and gut feelings in discovering your purpose and core message.
  • So much more!

Special Free Course For Content Sells Listeners

Get FREE access to Erin’s Head-Heart-Core Video Training & Worksheet

This free training will teach you a simple 3-step method for discovering and expressing your full truth about any topic in a very short amount of time.

Get Instant Access Here

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Mentioned in This Episode:

About the Host

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and...

About the Guests

Erin Weed is an authenticity expert who helps people express their truest selves. She is founder of The Dig, a method that’s helped over 1,500 people align their WHY with their WORDS. Formerly Erin was Founder & CEO of Girls Fight Back – a company that conducts women’s safety seminars...