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 – How to Find Your Core Message & Purpose with Erin Weed

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Hosted by HerBusiness

On air:

22 August 2024

Can you define your business’ purpose in just ONE word? 

That’s exactly what Erin Weed, founder of The Dig, does with her clients every single day. She is a branding and messaging expert, and she is all about getting clear – EPICally clear – on your message.

Erin joins us on this special episode of the HerBusiness Podcast (co-hosted by the lovely Michelle Falzone!) to dive deep on finding your core message and purpose.

Listen to Discover: 

  • It’s not just about finding clarity but achieving what Erin calls EPIC Clarity, which makes you unstoppable in your communication.
  • Erin explains how to feel confident and passionate about your message, transforming how you present yourself and your ideas.
  • Learn Erin’s Grounding Question to quickly recenter and reconnect with your true self whenever you feel triggered.
  • Discover Erin’s concise 10-word operating system that can guide your actions and decisions, keeping you aligned with your core values.
  • Erin discusses the single most important intention to have when presenting to an audience, making your message more impactful.
  • Understand the real reason behind the resistance to being more visible, which is probably not what you think!
  • Erin emphasises that self-help isn’t about changing who you are but rediscovering and embracing your truest self.
  • Find out how to create content that is uniquely yours with ease by tapping into your authentic voice.
  • Explore the three truths that are always running in the background of our minds and how understanding these can enhance your communication.
  • Erin dives into the roles of facts, emotions, and gut feelings in discovering your purpose and core message.
  • So much more!

Special Free Course For Content Sells Listeners

Get FREE access to Erin’s Head-Heart-Core Video Training & Worksheet

This free training will teach you a simple 3-step method for discovering and expressing your full truth about any topic in a very short amount of time.

Get Instant Access Here

For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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For more stories of remarkable women entrepreneurs, subscribe to the HerBusiness Podcast.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Erin Weed

Erin Weed

Erin Weed is an authenticity expert who helps people express their truest selves. She is founder of The Dig, a method that's helped over 1,500 people align their WHY with their WORDS. Formerly Erin was Founder & CEO of Girls Fight Back - a company that conducts women’s safety seminars across the world. It was founded in 2001 in response to the murder of Erin’s college friend and sorority sister, Shannon McNamara. She has spoken to over 1 million people at live events worldwide and has been featured in the New York Times, Washington Post and CNN.

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