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213

 – Get Ready to Stand Out in the Crowd: The Ultimate Steps to Being Chooseable in Business with Belinda Weaver

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Hosted by HerBusiness

On air:

9 February 2023

Are you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it’s hard to know what to do and how to be to really stand apart in a way that has more people say yes.

If you’ve ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you’ll love this episode.

Welcome to episode 213 of the HerBusiness podcast.

In this episode of the HerBusiness podcast, CEO Suzi Dafnis speaks with Belinda Weaver of Copywrite Matters on the topic of standing out in a crowded market. Belinda is a copy coach who helps aspiring and working copywriters create a successful business they love.

According to Belinda, the idea of being unique has been a traditional marketing concept that has been around for a long time, but with a global landscape and crowded markets, it can be hard to differentiate oneself and become truly unique. The problem with being unique is that it can be demoralising, and some business owners turn to short-lived gimmicks to try to stand out.

However, when it comes to choosing a service provider, clients don’t want a lot of choices, they want to know that their problem can be solved and that it has been solved for others. As buyers search for options, they create a shortlist of options that meet their criteria, and when business owners market to those areas, they become a chooseable option.

Listen to This Episode to Hear:

  • Why you should stop trying so hard to be unique, and what to do instead to stand out and be seen
  • How to use the “5 Ps of Being Choosable” (purpose, passion, process, proof and personality) to be your clients’ top choice.
  • Ways to showcase your purpose and value and passion give you the ‘cut through’ to be the first choice.
  • How to interject your personality into your marketing without being too personal.
  • Powerful ways to create ‘velcro hooks’ and ‘fingerprints’ that reinforce the value you bring and lead clients to your door.
  • And so much more

You’ll love this fresh perspective on the idea of being unique in business and the actionable steps that business owners can take to stand out in a crowded market.

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Belinda Weaver

Belinda Weaver

Belinda Weaver is a copywriter who writes copy that sticks like Velcro and sells like hell. With 15 years as a copywriter and 197+ businesses under her belt (with at least one six-figure sales page in the wild), she helps entrepreneurs make a killer first impression with copy that sounds like them — only better. As a copy coach, she's guided hundreds of copywriters in building thriving businesses that fit their lives, instead of burning them out. An Aussie living in the U.S., she shares her home with her husband, two daughters, and one gloriously needy pug.

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