Are you tired of trying to stand out in a crowded market? You want more clients to choose you as the person to work with and so you try really hard to be unique, but it’s hard to know what to do and how to be to really stand apart in a way that has more people say yes.
If you’ve ever thought that you might need to use some sort of short-lived gimmicks to position yourself, then you’ll love this episode.
Welcome to episode 213 of the HerBusiness podcast.
In this episode of the HerBusiness podcast, CEO Suzi Dafnis speaks with Belinda Weaver of Copywrite Matters on the topic of standing out in a crowded market. Belinda is a copy coach who helps aspiring and working copywriters create a successful business they love.
According to Belinda, the idea of being unique has been a traditional marketing concept that has been around for a long time, but with a global landscape and crowded markets, it can be hard to differentiate oneself and become truly unique. The problem with being unique is that it can be demoralising, and some business owners turn to short-lived gimmicks to try to stand out.
However, when it comes to choosing a service provider, clients don’t want a lot of choices, they want to know that their problem can be solved and that it has been solved for others. As buyers search for options, they create a shortlist of options that meet their criteria, and when business owners market to those areas, they become a chooseable option.
Listen to This Episode to Hear:
- Why you should stop trying so hard to be unique, and what to do instead to stand out and be seen
- How to use the “5 Ps of Being Choosable” (purpose, passion, process, proof and personality) to be your clients’ top choice.
- Ways to showcase your purpose and value and passion give you the ‘cut through’ to be the first choice.
- How to interject your personality into your marketing without being too personal.
- Powerful ways to create ‘velcro hooks’ and ‘fingerprints’ that reinforce the value you bring and lead clients to your door.
- And so much more
You’ll love this fresh perspective on the idea of being unique in business and the actionable steps that business owners can take to stand out in a crowded market.
Mentioned in This Episode:
- Belinda Weaver’s website – www.copywritematters.com
- The HerBusiness Network
