Is your free content getting you caught in the “Friend Zone”?
In this episode of the Content Sells Podcast, your hosts, Suzi Dafnis and Michelle Falzon, delve into the art of guiding your audience seamlessly from free offerings to paid products and services.
FREE Problem / Solution Dance Resource
Included in this episode is a Bonus Download – which is the Problem/Solution Dance Worksheet. This handy Excel spreadsheet lets you plot out the problem/solution journey through your content.
Go here to your FREE Download Now!
Listen to This Episode to Hear More About:
- Why your content might be getting you stuck in the “friend zone” with your audience (and how to fix this!).
- The number 1 reason why your amazing free content still isn’t converting.
- The real reason people aren’t buying (and it’s not what you think).
- One tiny shift that turns “nice content” into “I need this now” moments.
- The biggest mistake most business owners make with their lead magnets.
- How doing the “Problem/Solution Dance” is your new superpower when it comes to converting prospects to paid customers.
- How to choreograph content that creates momentum (and sales).
- Why your freebie might actually be killing your offer.
- How to design your content like a journey — not a jumble.
- What you need to do to transition from “random acts of content” to having a high-converting journey.
- Why generosity without intentionality leads to content burnout.
- The crucial difference between being helpful… and being strategic.
- The importance of every piece of content having a “conversion job”? (Yep. Every piece).
- How solving the wrong problem first derails your entire funnel.
- A practical example of a freebie that failed—and exactly why.
- Real-world story: How a sunscreen promo converted cold leads fast.
- The mindset shift that transforms content creators into Journey Designers.
- The art of creating desire for what comes next… without being pushy.
- How to lead your audience up your “marketing mountain” with ease.
- A simple content formula to move people from stuck… to sold.
- The most overlooked part of content strategy that’s costing you sales.
- And much, much more!
Also Mentioned in This Episode:
Free High-Converting Offer Download
Download Your Free Ultimate High-Converting Offer Blueprint
Learn how to craft a high-converting offer with our 7-step framework.
Download Here
Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now
Join the HerBusiness Network
Find out what this is Australia’s leading network for women business owners.
Join Now
Episode 66: Turning Content into Sales With “The Problem/Solution Dance”
Loretta Brandolini – Reluminate Beauty
Frieda Maher – Sales Pod
