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138

 – Fix this Next with Mike Michalowicz

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Hosted by HerBusiness

On air:

30 April 2020

What’s holding your business back from moving to the next level?

If you feel like you’re spinning in circles because you’re worried about declining sales, staff turnover or unhappy customers, and you’re trying to address everything at once—STOP.

You’re simply NOT going to be able to fix all these problems at the same time. Instead, you need to work out what issue to focus on first.

Many entrepreneurs believe that more sales are the answer, but this isn’t always true. In fact, increasing your sales could actually make your problems worse.

How do you work out which problem to start with?

Just like us, your business has a hierarchy of needs too. Applying the business hierarchy of needs to your business will give you a simple system to eradicate your frustrations and get your business back on track.

Fix This Next

In this interview with Mike Michalowicz, author of Profit First, Clockwork and The Pumpkin Plan, you’ll walk step by step through the five levels of your Business Hierarchy of Needs.

“The biggest challenge entrepreneurs have is knowing what their biggest challenge is.” – Mike Michalowicz

Learn how applying the levels in the hierarchy can help you identify the most imminent or vital issue that needs to be addressed first.

Recognize the 25 core needs for your business, including profitable leveraging, that will help you create stability and longevity for your business.

Discover how having every aspect of your business rely on you alone can impact your sustainability.

Make progress consistently

Listen to hear Mike talk about:

  • The 5 levels in your Business Hierarchy of Needs
  • How to use Mike’s hierarchy system to get your business moving forward, fast
  • How to find the true root cause of your business problem
  • How bringing order to your business will accelerate your business growth
  • Why the fastest and strongest businesses are those with a greater purpose
  • How to avoid the “double helix trap” for revenue goals, and why bigger is not better
  • Using the “OMEN” formula to fix your core problem and make progress consistently in your business

 

Listener Review:

Liz Van Vliet – My EA Career, Executive Assistant Training and Development
Visit Liz’s website.

 

 

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Mike Michalowicz

Mike Michalowicz

Mike Michalowicz is the entrepreneur behind three multi-million dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Today, Mike travels the world as entrepreneurial advocate speaking to groups just like ours. He is globally recognised as the guy who “challenges out dated business beliefs” and teaches us what to do about it.  

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