This episode is all about Exploding Mountains.
Your hosts Suzi Dafnis and Michelle Falzon talk you through the 5-point checklist for knowing whether you need to stop delivering a particular product or service (even one that is profitable!).
Listen to this episode to hear more about:
- What a Marketing Mountain is and why you need to understand this concept to have a successful business
- How “turning the funnel upside down” can be a game changer for your marketing
- The “hand drawn” business model that can take you just 2 minutes but save you YEARS of trial and error
- The “Ski-Lift Strategy” for easily offering an upsell to your customers (especially good for high ticket sales)
- The Marketing Mountain Suzi exploded (and why it was one of the best things she did for her business at the time)
- Why understanding who you are selling to helps you to see which Mountains to keep and which ones you want to “detonate”
- How many mountains is too many mountains (and how to tell which ones you don’t need)?
- The major mistake most businesses make when they aren’t getting enough sales.
- And much more!
Also mentioned in this episode:
- HerBusiness Marketing Success Mastermind
- HerBusiness Network
- The REACH Retreat in Hawaii
- Content Sells Facebook Page
- Angela Counsel – Embrace Program
- Episode 4 – Episode 4 – Finding Your Marketing Mountain
- Episode 41 – Creating Content That Keeps Your Customers Coming Back – With Stu Mclaren
- Episode 160 – Why Being Opportunistic is Costing You Opportunities
- Episode 161 – How to Make Money With Your Online Course (Even if You’re in a Weird Niche) – With Bonnie Christine
- Stu McLaren
- Bonnie Christine
- Ryan Levesque
- Sockable
- Stacey Morgan
