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 – Creating Experiences that Change the World

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Hosted by HerBusiness

On air:

7 June 2013

Click here to download this episode.
Sally Hill is the owner of Wildwon, an experience design and event production company.

In this herBusiness podcast, we discuss creating engaging experiences for your customers and how employing experiences can influence behaviour, attitudes and culture.

 

Listen to this herBusiness interview with Sally to learn:

  • What Wildwon does, and what her role is within the company
  • What her Vivid Sydney presentation is about – experiences as an art form
  • How careful designs make for a flawless experience and beautiful, meaningful content
  • How to utilise digital communications and content strategy to engage communities and deliver projects
  • How some brands are getting it wrong when they try to bring people together
  • What she thinks the key to encouraging participation from a crowd is

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Sally Hill

Sally Hill

Early on, Sally Hill encountered the problem that was a broken future for humans on earth, and decided she had to do something about it. She tackled it via environmental activism, community organising, corporate sustainability, writing and speaking. Then in 2012 she co-founded Wildwon Projects, an experience design and event production company who work on projects that have a net positive social and environmental impact. Sally will be speaking about designing experiences as an art form, ‘the wisdom of the crowd’ in events and experiences, using content to move an event beyond a single time and place and finally, employing experiences to influence behaviour, attitudes and culture, in order to move the needle on major environmental and social issues.

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