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2015 Businesswomen’s Hall of Fame inductee Abigail Forsyth knows the true meaning of business with a purpose. Abigail founded KeepCup with the aim of promoting environmental responsibility in a stylish and convenient way.
After quitting her job as a lawyer in 1998, Abigail and her brother launched Bluebag, a healthy sandwich-shop chain. During their time running this café, they saw firsthand just how wasteful disposable cups were.
When Abigail had her daughter, she found the motivation to start up her long thought-out idea of manufacturing reusable, environmentally-friendly cups that were also both easy-to-use and attractive. Abigail explains that KeepCup “gives people permission to do the right thing.”
Abigail is so passionate about her purpose of sustainability that she launched Reuse HQ, a part of the KeepCup website that lets KeepCup users measure their environmental impact.
In this herBusiness podcast, Abigail discusses how she managed to come up with an idea that turned into an internationally-sold and award-winning product known for its design and environmental benefits. She discusses the benefits of starting a business with a purpose, the importance of creativity, and the role that confidence and risk-taking have played in her success.
Listen to this herBusiness interview with Abigail Forsyth to learn:
- The value of business with a purpose
- The importance of considering the user experience in creating a product
- The role innovation and creativity played in her success
- How to cultivate confidence in your business
- How the courage to take risks in business can lead to big pay-offs
- The value of surrounding yourself with the right team
Mentioned in this episode:
This post was co-authored by Courtney Sweeney. Courtney is currently completing a journalism internship at the Australian Businesswomen’s Network. She studies journalism, political science, and public relations at Michigan State University in the United States.
