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Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs.
In this episode, we interview Cheryl Hayman, Director of Hayman Strategy, a company that provides a broad range of branding and marketing solutions for businesses.
Listen to this herBusiness interview with Cheryl Hayman to learn:
- How a company can create loyalty
- What loyalty marketing is
- The six components of brand identity that are crucial to your competitive advantage
- Strategies on how you can become more influential with your customers