We’re digging back into a topic that’s super important and that we haven’t touched on in a while – and that’s CASE STUDIES.
In this episode, your hosts Suzi Dafnis and Michelle Falzon share 5 Easy Ways you can use case studies to tell your customer stories.
Listen to this episode to hear more about:
- 5 formats your case studies can take so more people see them, love them and are motivated to move forward with YOU!
- Suzi’s top tip when creating video interviews with customers.
- The recent tweak Suzi and Michelle made to how they capture video interviews at live events (game-changer!)
- Why we’re lovin’ Reels & Stories and how to NAIL your Customer Case Study for Insta, FB and TikTok.
- 3 surprising ways to repurpose your video case studies.
- The “hybrid” strategy for using photos and screenshots to make compelling case studies.
- The unlikely places you need to include Case Studies AFTER you’ve made the sale!
- And much more!
Also mentioned in this episode:
- HerBusiness Marketing Success Mastermind
- The REACH Retreat in Hawaii
- Influence Book by Robert Cialdini
- EP20: How To Get Awesome Client Stories, Case Studies & Testimonials
- Ep53: 5 Ideas For Adding Compelling Social Proof To Your Content (and why you need it!)
- EP170 – Repurposing Your Content: Making More With Less with Ruth Buczynski
- EP197 – How Video Storytelling Grew My eCommerce Sales – With Skye Anderton
- Prerna from Content Bistro
Long Form High Quality Case Study Video Examples:
- Fiona Keary – Style Transformation
- Yvonne Shepherd – Women’s Fitness Adventures
- Chantel Gilbert – Bluegum Electrical
Short form REELS Case Study Video Examples: