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114

 – Talk Triggers – The Complete Guide to Creating Customers through Word of Mouth

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Hosted by HerBusiness

On air:

5 September 2019

Word of mouth is the most important way to grow your business, yet nobody has a strategy for it.

We just assume that it happens, without realising that we have to light a match to create the spark to cause the conversation.

Nobody has ever said, “Hey, let me tell you about this perfectly adequate experience I had.” Because that’s not a good story.

You need a ‘Talk Trigger’ to give your customers something to talk about.
In this episode of the HerBusiness Podcast, you’ll learn how to create a ‘Talk Trigger’ for seriously memorable – and shareable – customer experiences.

“These companies realised that if they came up with a word of mouth strategy, they could spend less on advertising and end up better off at the end.”  Jay Baer

Your Talk Trigger can be something that’s free or cheap, as long as it’s relevant and remarkable.

And customers will love telling the story of how you surprised and delighted them that day.

Listen to this podcast episode with Jay Baer to discover:

  • Why your business needs a word of mouth strategy
  • How to use the power of the ‘Talk Trigger’ to give every customer a memorable – and sharable – experience
  • The steps to create a remarkable, relevant, repeatable and reasonable ‘Talk Trigger’ for your business
  • The five types of ‘Talk Triggers’ and how to choose one that’s right for your business
  • Why the ‘Talk Trigger’ must be for every single customer, every single time
  • That word of mouth isn’t really marketing, it’s operations that create a marketing advantage

And, be sure to subscribe to the HerBusiness Podcast for more great interviews with inspiring entrepreneurs.

Here are some popular recent episodes:
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Becoming a Big Deal in Your Niche with Amy Porterfield
How to Stop Marketing AT Your Customers and Start Marketing with Them with Seth Godin

 

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About the host

Suzi Dafnis

Hi there. I’m Suzi Dafnis, CEO at HerBusiness. My BIG passion is helping women business owners to grow and scale their business, so that they can create their ideal lifestyle and make a difference in the world. Every day I am inspired by the more than 30,000 amazing women (and men!) in our community and I love finding the best education, mentors, and resources from around the globe, to help them get the skills, knowledge, and support they need to succeed. It’s been my privilege to lead HerBusiness (formerly The Australian Businesswomen’s Network) for the past 23 years (two+ decades – WOW!) because, whilst I’ve enjoyed success in business, I’ve also experienced the highs and the lows – sometimes you can feel on top of the world and in control and other times you can feel isolated, exhausted and stuck. What has made the biggest difference for me has always been having great people around me and having a lifelong commitment to learning. That’s why I am so passionate about the work we do here at HerBusiness – providing a Connection Network for women in business to get the mentors, contacts, referrals, knowledge, and skills they need to grow their confidence, make more money, build their businesses, expand their network and create the lives they love. My entrepreneurial journey started in the spare room of my Sydney apartment in 1994 when my business partner and I started a boutique events company that represented speakers and authors from the USA, here in Australia. Over the years I’ve grown multiple multi-million dollar businesses in the events, publishing and education niches – with teams in Australia, New Zealand, and the USA. Not everything has worked and there has been a degree of trial and error, and a lot of bumps in the road. But I have always had a strong commitment to always surrounding myself with great mentors and like-minded peers – a Connection Network that I can depend on and who can depend on me to be there for them too. I truly do what I love, every day.  

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About the guest(s)

Jay Baer

Jay Baer

Jay Baer helps businesses clone their customers. He has created five multi-million dollar companies and is a 7th-generation entrepreneur. He is the President of Convince & Convert, a consulting firm that helps the world’s most iconic brands like The United Nations, Nike, 3M, and Oracle use technology to win new customers, and keep the customers they’ve already earned. A New York Times best-selling author of five books, Jay is the host of the award-winning Social Pros podcast. He’s also an avid tequila collector and a certified barbecue judge. His new book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.

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