Click to download this episode. When beloved clothing brand, Black Milk, thought they’d post a fun, tongue-in-cheek photo in honour of May the Fourth – International Star Wars Day, there was a (loud and online) backlash from their usually... read more
Undoubtedly, the biggest trend in survey feedback incentivisation has been offering the chance to win an iPad or the like. To incentivise or not to incentivise—that is the real question for small businesses. Many people believe incentivisation is a... read more
A recent study by Cisco suggests that mobile data traffic will increase by a factor of 18 by 2016. Another study by Street Fight suggests that 33% of searches for local business comes from a mobile device. “The notion... read more
When I was in my early 20s I was lucky enough to land a job with Virgin Retail. The Virgin Megastores were new to Australia and I started with the company just before the 1988 opening of the Darling... read more
Your business plan provides a framework for you to structure your thoughts and decide what needs to happen, how it needs to happen, and when it needs to happen. But what exactly should be included in this plan? Executive... read more
Having a system for keeping track of the financial receipts and records for your business is a vital part of managing your business; not to mention necessary for meeting your tax and legal requirements. The Australian Taxation Office (ATO)... read more
James Tuckerman, Founder and Editor-in-Chief of Anthill Online, foresaw the trending growth in the adoption of content marketing. Content marketing has become one of the cheapest, most cost-effective ways of raising awareness of who you are and what you... read more
Research shows that around one in every eight promotions fail. While this is a significant number, it doesn’t take much to make them successful, so if you are thinking of running a promotion as part of your overall brand... read more
Research shows that around one in every eight promotions fail. While this is a significant number, it doesn’t take much to make them successful, so if you are thinking of running a promotion as part of your overall brand... read more
Virtual Freedom author Chris Ducker gives one major piece of advice for virtual staff management: “Don’t be a virtual vulture!” The virtual vulture emerges in entrepreneurs who struggle to trust that their virtual assistant is doing work correctly, doing... read more
It’s budget time of the year – for the country and for small business owners and operators as FY 2014 comes to a close and a new financial year looms near. Preparing a budget for your small business can... read more
How to use location-based foursquare to reward customers and build loyalty What if you could reward your customers, build their loyalty and let them help market your business? Location-based marketing lets you provide targeted offers and develop more meaningful... read more
