A few years ago, Amey Lee realised there was a need for content marketers in Australia – especially those that could deftly work with small- and medium-sized businesses. With her experience in communications and advertising, along with her passion... read more
Are you thinking of hiring a digital marketing agency? If so, congratulations as this is great news and tells us that your business is growing and you would rather use your precious time specialising in your core expertise. Managing... read more
There was a lion and a weasel placed in a fighting ring about to face each other. Many people were placing bets. Of course, they believed the lion would win; but one man went to the bookie and placed... read more
When I was new to journalism I scored an interview with Ray Martin for a job as a researcher on Channel 9’s Midday Show (yes, it was a very long time ago). All was going well until Ray said,... read more
If you operate a business where you sell products or services on account, then sooner or later you’ll have to deal with someone who doesn’t pay their bill on time. It’s easy to put off chasing up the debtor... read more
So often we send one-off emails — an order confirmation, a tax invoice, a newsletter. The magic in email comes when you introduce email sequences. By sequences I mean a series of purposeful emails designed with a particular outcome in mind –... read more
One of the biggest problems we face as we build a business is the noise. It’s everyone sharing and shouting their latest and greatest ideas. It comes on thick and fast from the moment we start our day via... read more
Recently we bought a new vacuum cleaner. It does everything we wanted – but the clincher was the two Jamie Oliver Tefal frypans and a steam cleaner that came for “free” with the purchase. We spent just outside what... read more
Thinking of writing a book but don’t know where to start? Entrepreneur to Author is Melbourne’s newest publishing event that’s happening on 10 September. Learn how to write, publish and leverage a book to become an industry leader! Ticket... read more
If there is one area that keeps business owners stressed out and awake at night, it’s worrying about the cashflow questions that go rolling around in your head, like “Will there be enough money to pay the wages, the... read more
We all want to generate more qualified sales leads for our business, and there are many low-cost activities you can undertake to help drive qualified traffic to your website or landing pages. Keep your target audience in mind to... read more
I have written about social media before, but lately more and more small business owners have been asking me about it as they are unsure where to start or how to use social media marketing effectively for their business.... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop for Coaches and Consultants on 1 October.
