Why do you do what you do? I’m sure you’ve asked yourself the question, or had it asked of you. I recently had the opportunity to be introspective for just a few minutes and to look at this question... read more
A business card is not much bigger than a Tim Tam, yet this humble slip of paper is your most important marketing tool. Given that most people glance at your card for no more than a few seconds, it... read more
I’d like you to meet social media’s new identifier. How do you introduce yourself in professional situations? Your well-honed 30-second elevator spiel could well be redundant. The new way to introduce yourself is a powerful window into your online... read more
I don’t know how I almost missed it but I only just found out about this event three days ago. If you haven’t jumped on board and booked your seats then do it, do it now. Connect Now is... read more
Like a lot of people, you probably have just finished getting your new year resolutions and goals underway so you won’t start reviewing your finances until June starts (some won’t start until after 30 June). For many SMEs, June is... read more
After being fired, Ariel Hyatt decided she’d take her future into her own hands and started her business 15 years ago. Her digital pr firm, Cyber PR, is based in New York. Cyber PR helps musicians and authors get... read more
I’m sure you know the drill. Back and forth stream of emails and calls to find a time that suits two or more people. Sometimes the time it takes the schedule the meeting takes longer than the meeting itself... read more
Award-winning Alicia Navarro gives startups some practical advice on how to generate revenues from an early stage – specifically looking at advertising and affiliate marketing. Plus she shares her business tips in our video interview. Enjoy this interview with... read more
After being fired, Ariel Hyatt decided she’d take her future into her own hands and started her business 15 years ago. Her digital pr firm, Cyber PR, is based in New York. Cyber PR helps musicians and authors get... read more
Fifteen years ago, and amazed with what the internet could do, then secretary Aliza Sherman took on board the possibilities that the internet provided, used her computer skills and started to empower others through the use of technology. Aliza... read more
The most important thing you can do if you want to be successful at marketing your small business is to commit to it. Commit to investing in marketing (not just money, but time and attention). “What should I spend... read more
Leading up to the launch of a new site, I’m researching everything about the power of social media. Before I catapulted myself into the Twitterverse, I confess I cynically suspected it would be full of people updating me about... read more
