As Australia’s peak representative body for female entrepreneurs and women in business, the ABN recently met with the Hon Craig Emerson, Minister for Small Business, Independent Contractors and the Service Economy, to garner his thoughts about the future of... read more
What are the obstacles that get in the way of you and your success? In his new book, Why People Fail, Siimon Reynolds has identified 16 obstacles to success and has provided tips and strategies, exercises and processes to... read more
It’s been a week of the budget – through every media outlet including a top trending topic on twitter (globally). Much anticipated, yet the Rudd Government delivered a fairly bland, beige budget. Not much cash-throwing about to try to... read more
I am often asked for some simple, basic rationale for using market segmentation. Why is it useful, what will I gain, what types of segmentation are there? Market segmentation offers the following potential benefits to a business: Better matching... read more
No matter what your business (online or offline) customers play a key role in your success. No customers equals no business – they are actually what you’re in business for, right? So whatever it is that you’re offering, be... read more
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them. On the 18th of May Siimon is my guest on BOOKED for Lunch – a free lunchtime webinar that I’ll... read more
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them. Today we look at the 2nd obstacle that Siimon has identified. And that obstacle is Destructive Thinking. Siimon goes as... read more
In his new book, Why People Fail, Siimon Reynolds addresses 16 obstacles to success and how to overcome them. Today we look at the 3rd obstacle that Siimon has identified. That obstacle is Low Productivity. As a busy person... read more
AWeber is an email marketing software provider out of the United States. We started to use aWeber at the Australian Businesswomen’s Network in mid-2009 and it’s become a key tool through which we manage our lead generation campaigns and... read more
The latest question from the Ask a Mentor series comes from Tasha Dauphine of Everten. Question: “How do we move from a small to a medium business and still make a profit? Also, how do we maintain our company... read more
“Social media platforms like Facebook, YouTube, and Twitter are fundamentally changing the way businesses and consumers behave, connecting hundreds of millions of people to each other via instant communication. This is a massive socio-economic shift that is fundamentally changing... read more
Here are my top 5 tips for using online resources to build a killer list: 1. White paper give-aways Based on the assumption that a business already has a website, it’s commonly thought that sharing a small piece of... read more
