What are the most effective types of lead magnets you can offer your prospects? Lead Magnet expert Michelle Falzon summaries the benefits of five lead magnets. 1. eBook This is one of the most well-known and popular types of... read more
I was recently “interviewed” by a prospective client looking for help with her health. She had clearly done her homework. She had studied my website in detail, checked me out on social media and then she called me with... read more
Are you making any of these five lead magnet mistakes? 1. No BIG Unifying Idea Many lead magnets fail because they are not centred around one BIG IDEA that makes it easy for your prospects to realise “this is... read more
Click to download this episode. Guy Kawasaki, chief evangelist of Canva, believes that graphic design is becoming more available and accessible for everyone. In his recent interview with the Australian Businesswomen’s Network he explains the role of an evangelist... read more
Usually when a small business decides that it is time to recruit, they are already significantly under-resourced. Hiring additional employees, and all the costs associated with the hire, are a major investment for a small business. The flip-side of this... read more
We all have to do lists. And those lists act as a prompt for us to prioritise what needs to be done each day, each week, each month. Lists are great tools for productivity, but they don’t address the... read more
I’m writing to you from Boston, where I’m visiting to attend a marketing conference. Apart from my bags being lost by the airline for 24 hours, I’ve been pretty much on track with work and projects since leaving home.... read more
We have all heard objections in our businesses from existing and prospective clients. In my last article Objections in Sales ~ Why You Should LOVE Them! I explained how it was important for you to actively uncover objections to... read more
Facebook, Twitter, LinkedIn, Instagram, Pinterest and other social media platforms offer effective ways to market your business. So given that you’re probably busy enough with social media, why should you consider stretching your time and resources to include Google+? Google+... read more
We all know that great marketing is key to the success of any business. But plenty of small to medium enterprises (SME) out there struggle to maintain a strong and effective marketing strategy and marketing program, due to time... read more
We’re all now bathed in online messages for most of our waking moments, and their power is undeniable. However, contrary to what many marketers and business owners believe, most consumers still rate print media and direct mail amongst their... read more
Sometimes people are a little confused when I suggest that they focus on self-leadership first. They tell me that self-leadership sounds a little strange, “Isn’t leadership all about followers?” In a word, no. The answer is clear: to lead others,... read more
