Since 2009 the herBusiness blog has presented over 1,500 posts to its audience of national (and international) readers, women in business. Authored by a talented group of women business owners, the herbusiness blog keeps ABN customers up-to-date with changes in... read more
For an entrepreneur trying to grow their business online, it may seem like there’s an endless supply of exposure to be gained. And while there’s plenty up for grabs, you need to remember that your competitors are also fighting... read more
“Success means having the courage, the determination, and the will to become the person you believe you were meant to be.” George Sheehan Running your own business can be stressful, even frightening. The stakes are high and the challenges... read more
The difference between a good customer experience and a great customer experience is the little experiences your customer has along the buying journey. Whether I’m having a quick lunch or an elaborate dinner, the dining experience has a lot... read more
What are the most effective types of lead magnets you can offer your prospects? Lead Magnet expert Michelle Falzon summaries the benefits of five lead magnets. 1. eBook This is one of the most well-known and popular types of... read more
I was recently “interviewed” by a prospective client looking for help with her health. She had clearly done her homework. She had studied my website in detail, checked me out on social media and then she called me with... read more
Are you making any of these five lead magnet mistakes? 1. No BIG Unifying Idea Many lead magnets fail because they are not centred around one BIG IDEA that makes it easy for your prospects to realise “this is... read more
Click to download this episode. Guy Kawasaki, chief evangelist of Canva, believes that graphic design is becoming more available and accessible for everyone. In his recent interview with the Australian Businesswomen’s Network he explains the role of an evangelist... read more
Usually when a small business decides that it is time to recruit, they are already significantly under-resourced. Hiring additional employees, and all the costs associated with the hire, are a major investment for a small business. The flip-side of this... read more
We all have to do lists. And those lists act as a prompt for us to prioritise what needs to be done each day, each week, each month. Lists are great tools for productivity, but they don’t address the... read more
I’m writing to you from Boston, where I’m visiting to attend a marketing conference. Apart from my bags being lost by the airline for 24 hours, I’ve been pretty much on track with work and projects since leaving home.... read more
We have all heard objections in our businesses from existing and prospective clients. In my last article Objections in Sales ~ Why You Should LOVE Them! I explained how it was important for you to actively uncover objections to... read more
Join award-winning entrepreneur and CEO Suzi Dafnis at the Profitable Business Workshop for Coaches and Consultants on 1 October.
