Mastermind Directory

One of the most significant benefits of being a part of the Marketing Success Mastermind is the relationships that you’ll build with other Masterminders.
These relationships are not only great for business (we see collaborations happening all the time), they are ALSO great for creating lasting friendships, accessing resources and tapping into trusted suppliers.
The Mastermind Directory is now ready and LIVE.
This digital directory of current Mastermind members includes links to the social channels, websites etc that you provided as well as including some fun facts (as well as serious business stuff) about each of you.

Start Here

In this section, you will find all of the resources, links and recordings from your Mastermind Welcome and Getting Started Session.

Bookmark this page so that you have quick access to these resources, as they often come in handy throughout the 12-month program.

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Welcome Session – 29 October 2021

Getting Started Session – 11 November 2021

Resources Mentioned

Content Sells Episode 169 – How to Increase Demand by Using a Waitlist

Content Sells Episode 11 – The Step 2 Secret

 

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Welcome and Getting Started Session – 21 June 2021

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SLIDE HANDOUT

Your Planning Resources
Here are links to the resources we mentioned. Do the best to have a first pass at these documents before we meet in late August. And if you’d like feedback on them, you can post in the Facebook Group or hold your questions for your strategy session.

Vision
Big Kahuna
Mastermind Success Plan
Success Plan Training

Strategic Plan – Objectives
Strategic Plan – Projects
Strategic Plan – Plan on a Page
Strategic Plan – Actions

 

Your Marketing Mountain Worksheet
Getting clear on your marketing mountains (and especially the main mountain that you want to work on first) is going to put you in a great position to choose your project.

Marketing Mountain Worksheet

Your Ideal Client Avatar
Identifying the exact WHO for you Marketing Mountain is the secret sauce to knowing where and how to find enough of these WHOs to make your mountain successful.

Listen to this episode of the Content Sells podcast (Your Ideal Client)
Complete Your Ideal Client Avatar
Conduct 1-5 Client Interviews using these guidelines

Additional (Optional) Resources

The Content Sells Course
Our four-part course that takes you through the WHO, WHAT and the HOW of a Marketing System. The course is designed to help you attract, convert and keep more of your ideal clients. While the whole course if available to you, we especially recommend Part 1.

Content Sells Podcasts
Here are three more podcast episodes that will give you the big-picture marketing frameworks that are relevant to the Marketing Success Mastermind.

WHO – Avatar-related:
Episode 2 – Your Ideal Client
Episode 67 – Client Avatar Interviews: Why You Need Them and How to Do Them

HOW – Marketing journey-related:
Episode 66 – Turning Content Into Sales With The Problem/Solution Dance

WHAT – Offer-related:
Episode 23 – How to Craft an Offer that Sells

 

Campaign Thinking – Emails

 

Marketing Success Framework

Marketing Success Framework

Resources referenced in The Marketing Success Framework
Annual Marketing Calendar Planner
Strategy Checklist
Mastermind Success Plan
90-Day Broadcast Email Planner
90-Day Broadcast Email Planner – EXAMPLE
Plan on a Page
Volume/Value Matrix
The 7 Elements of an Effective Offer Framework
Avatar Template
Avatar Interview Guide
Buyers Journey
Psychology of the Funnel
Problem / Solution Worksheet
Step 2 Options

 

Strategic Alliance
Strategic Alliance Success Framework – Summary
Strategic Alliance Success Framework – Plan on a Page
Strategic Alliance Success Framework – Partner Details


About the Author

HerBusiness (formerly Australian Businesswomen’s Network) is a membership community that provides education, training, resources, mentoring and support for women business owners.