Integrating social media into your ecommerce website can help build trust, increase sales and create a sense of community. Today’s post from guest contributor Clare Lancaster of Dot Marketing shows you 5 ways to use social media in your... read more
How you present yourself on social networks matters. Your online presence should, ideally, be consistent with your offline branding – and the ‘voice’ of your presence on social networks in line with how you want to be perceived professionally.... read more
Are you an anti-social social networker? While social networking (and your participation in it) could have me assume that you want to connect with others and be social — what’s the best way to approach social networking if you... read more
Have you ever tried to work with others to coordinate a meeting, a project or an event (or even a social night out) and got caught in a horrible email spiral between many people. You don’t know which email... read more
In their book Groundswell – Winning in a World Transformed by Social Technologies, the authors present the ‘Social Technologies Ladder’ model which classifies people according to how they use social technologies. This model is highly relevant to business owners... read more
Welcome to Day 4 of 30 Days of Social Media. Today we look at 7 ways to be social using social media. When it comest to being social with social media I have found that the best results and... read more
While we only have 140 characters per tweet, that is more than enough for us to connect with our community, to generate conversations, to research, to listen – If we use the characters well. START HERE: Listen to... read more
When we talk about social media some people think we’re talking about Facebook, Twitter and other social networking sites. Social networking sites are just one aspect of social media. Social media is a whole lot more. But is ‘this... read more
Hello and welcome to Day 1 of 30 Days of Social Media. Social Media is the ‘buzz’ right now. But what IS social media and why does it matter? Why should we care? I’m assuming that you are a... read more
Hi and welcome to 30 Days of Social Media. What is social media? How can YOU use social media to grow your network and your business, to connect with your clients and to reach more people? That’s what we’re... read more
Like many, when I first started using Facebook I would accept most friend invitations even if they were from people I’d not met or didn’t have any connection to. I’d also accept friends of friends – people that were... read more
The world is a-flutter with news of microblogging site Twitter. The early adopters are wondering what all the fuss is about (and possibly that everyone would just quit acting as though they discovered sliced bread) … but for those... read more
