If I Googled your name today, what would I find? No doubt (if you’ve been working at it), I’d find some photos of you, your website, your social networks, articles you’ve authored and possibly even some publicity for you... read more
I used to cringe when people would refer to me as a “connector.” To me, that meant I was someone who networks 24/7, is obsessed with meeting famous people, and amasses a huge Rolodex for my own purposes, and... read more
As Conference Managers, we are often asked whether we use Facebook Ads to promote our events and more importantly, whether they work! This short article captures some of our learning in marketing, both B2B and B2C events, through Facebook... read more
Many small business owners are sceptical about using social media as part of a marketing strategy for their business. This is predominantly due to fear of the unknown and really understanding the power of social media and its potential... read more
Over the last few years, there has been a plethora of research studies carried out on the effectiveness of video on business websites. They all point to one conclusion: video is now a must have tool for any business... read more
It is one thing to hear that working with bloggers is a great way to spread news about your business and products, but it’s another thing to know how to approach and work with them in a way that... read more
Have you joined Twitter recently, but can’t make heads or tails of it? Don’t worry – you are not alone. 60% of Twitter users abandon their account after one month. Twitter is still a growing social media platform and... read more
Most people live by their own morals and ethics and we all have our own beliefs as to what is right and wrong in life. However, it seems that when it comes to social media and having an online... read more
What happens in Vegas stays in Vegas. But what happens online stays online for a long, long time! Follow these tips to make sure you’re not inadvertently killing your social media reputation: Consistency Consistency is the key to maintaining... read more
Twitter? Facebook? Blogs? YouTube? Which social media tools will give you the best returns on your investment? Well, it depends?? Twitter I use Twitter when I want to communicate something that’s short and sharp and I often link to... read more
Whether you’re a global brand or a small business entrepreneur working from your spare room, you have a tremendous opportunity to become a thought leader and recognised expert using social media. Thought leaders are individuals who have developed a... read more
Make it a great New Financial year by making these simple, low cost marketing resolutions. The start of a new calendar year is a great time to make personal resolutions. Joining a gym or making changes to your lifestyle... read more
