Personal branding can be described as selling yourself. Thanks to social media, it has become much more important than ever before. Broadcasting ourselves Social media is a wonderful platform from where we can broadcast our personal messages so that... read more
Facebook, Twitter, LinkedIn, Instagram, Pinterest and other social media platforms offer effective ways to market your business. So given that you’re probably busy enough with social media, why should you consider stretching your time and resources to include Google+? Google+... read more
Last week marketer John Jantsch joined a live audience with HerBusiness to discuss his latest book, Duct Tape Selling – Think Like a Marketer, Sell Like a Superstar. During the interview with HerBusiness’s Suzi Dafnis, he explained that: the... read more
Twelve years, two billion people and countless case studies on the business benefits of social media later, professionals get that it’s important. This is a step in the right direction but a far cry from having a social-first mindset.... read more
Is your product or brand experience shareworthy? You’re lying on your favourite beach, great book in hand, waves crashing gently, calming the corporate soul with your significant other beside you. In a word, bliss. The book is great.... read more
With one click of the button your message can be instantly seen by hundreds, if not thousands of individuals. The simplicity with which your message can reach people instantaneously is one reason why many businesses have turned to social media to reach out to... read more
Menzies School of Health Research deals with many challenges that most of us would not encounter in a day, let alone our lifetime. As the Australian leader in Indigenous and tropical health research, they work to diagnose, prevent and... read more
On a normal day, you will find Lynne Walden preparing for new exhibitions, meeting with artists and discussing their motivation and the inspiration sources behind their work. She enjoys this greatly, and as a farmer’s wife, she is accustomed... read more
Last year saw a surge in interest in social media training and information from small businesses in the Australian Businesswomen’s Network community. Earlier this month we analysed which podcasts you enjoyed most last year from the popular Social Media... read more
When it comes to social media, are you just trying stuff out and hoping it sticks? Have you signed up to a variety of different social media platforms? (The top five social media platforms are still Facebook, YouTube, Twitter,... read more
You can always improve your company’s social media performance. We all know that social media is king when it comes to getting a website noticed online these days. It is more important than any old-fashioned SEO technique like back-linking,... read more
In this social media age, visual imagery can make or break businesses. Business owners need to harness the power of social media because it is here to stay. Social media has revolutionised the way we connect with people and... read more
