If you are about to embark and invest in a digital marketing campaign and want to ensure your investment is taken seriously, then you’ll need to consider two very important things: Customer service and sales training for your employees... read more
Digital marketing has the potential to generate enormous gains in growth and profit for businesses that know how to use it. For the average small business however, it can become a black hole of time and money, even when... read more
One the most fascinating parts of digital marketing is vanity metrics. You know the focus on list numbers, followers on all your channels, site visits, page views, likes, comments… the list can go on. Well some of the so... read more
Social media is a new construct, and most people with an online presence haven’t given too much thought to what will happen to their profiles in the event of injury or death. If the worst happens, will loved ones... read more
In my last blog for HerBusiness, I talked about Getting Started on Social Media. This blog is part 2 in the series and focuses on the more detailed marketing aspects of social media. With today’s technology social media marketing... read more
I have written about social media before, but lately more and more small business owners have been asking me about it as they are unsure where to start or how to use social media marketing effectively for their business.... read more
The HerBusiness channel features interviews with businesswomen as well as instructional videos. The channel now boasts almost 200 videos with new interviews added throughout the year. We’ve put together our top five most viewed videos below for you to enjoy! Karen Davidson,... read more
Webinars are great sources of information that can be repurposed into a multitude of different digital assets to help drive traffic to your business long after the original post. Here are a few simple ways to extend the lifespan... read more
“Once you have a public Google+ profile it becomes your online identity. It is important that you make a ‘digital brand’ that you are proud of.” Google+ is Google’s social media platform and is the second largest social media... read more
Newsletters are a great way to keep customers interested in what’s happening with your business and what products or events are coming up. However, many small businesses find it difficult to come up with new and interesting content week... read more
Creating a webinar is a great way to educate people about your business and services, but it’s not enough to simply schedule the webinar and forget about it. In order to ensure that you get maximum numbers on the... read more
“When the majority of your newsletter content is valuable and super-helpful, no one begrudges you a bit of cheerleading for your own business.” Newsletters are a vital part of business communication. They are a direct link between a company... read more
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