Melanie Kansil is the CEO and co-founder of Customer Underground, an online platform dedicated to helping customers share information and businesses engage with customers. In this In Her Shoes interview, Melanie shares: how businesses can now manage their client... read more
Do you know what cloud computing is? The recent Optus Digital survey found that over half of businesses owners didn’t, which is a shame since most businesses are already using cloud-computing services — without even realising it. Importantly for... read more
Mandi Gunsberger is the CEO and Managing Editor of Babyology, a lifestyle website that keeps hip parents and their bubs up to date with the world of baby-related design. From building a dream nursery to checking out the newest... read more
Is outsourcing right for you? How could you benefit from outsourcing some tasks in your business? This episode reveals the pros and cons of getting the much-needed leverage that small businesses often need. For many small businesses, the prospect... read more
You’ve said this before, right? I used to think the same. I spent a long time studying part time for my accountancy degree – started, but never completed an e-commerce masters and started, but never completed my CPA. I’m... read more
You’ve said this before, right? I used to think the same. I spent a long time studying part time for my accountancy degree – started, but never completed an e-commerce masters and started, but never completed my CPA. I’m... read more
Andy Warhol changed overnight. One day he was just like any other 1950s man — white business shirt, high-waisted pants and too much Brylcreem in his hair — and the next he was dressed in a black leather jacket,... read more
Tips to help your small business reach its full potential Packed with inspirational and practical advice, The Big Book of Small Business is a new book designed to help every business owner build the business of their dreams. Andrew... read more
What’s the story of your business? Have you considered it? “Businesspeople should never underestimate the power of story,” according to Valerie Khoo, founder of the Sydney Writers’ Centre. “It’s not just for best-selling books and short stories. What’s going... read more
Save time and money, increase productivity and strengthen bottom line results. How can you have more time to focus on the income generating activities of your business? One answer is to outsource. If you spend too much time on... read more
A recent encounter with a tree trunk while mountain biking taught me that running a small business is not very compatible with a couple of cracked ribs. I also learned that “resting” — that is, continuing to tap away... read more
Unless you live and breathe marketing all day, everyday, there may be some basic marketing tools that just aren’t on your radar. This article explains some practical marketing ideas that you can implement today. Here is my list of... read more
