If you had to get up tomorrow, or a week from now, and pitch your idea to an audience, how would you go? Dell Women’s Entrepreneur Network (DWEN) recently gave four women the opportunity to pitch in front of... read more
If you’ve been watching competitors clock up sales by offering bargains and advertising them on the ‘deal’ websites, then you’ve probably wondered whether your own business should deal itself in? Maybe, but not before answering a few preliminary questions:... read more
If you’ve been watching competitors clock up sales by offering bargains and advertising them on the ‘deal’ websites, then you’ve probably wondered whether your own business should deal itself in? Maybe, but not before answering a few preliminary questions:... read more
I just got back from the Huntington Estate Music Festival. A great five-day program, organised by Musica Viva, is performed by musicians from all over the world in the wonderful barrel room at Huntington Estate in Mudgee NSW. Over the last two decades, they have... read more
Many of you will have heard of Flight Centre’s Lowest Airfare Guarantee. It’s central to their marketing strategy – and reinforced by their Unbeatable tag line. You may not be so familiar with The Clean Plumber – a plumbing... read more
Is your website underperforming, but you don’t know why? Could it be that the copy on your site is not effective in reaching your business goals, but you’re not sure what changes to make? This Masterclass on Effective Website... read more
How are you connecting with your tribe for the end of the year? It is time to start implementing some ideas. Here’s four of my tips. Find a way to support a core segment of your business At the end... read more
Mandi Gunsberger is the CEO and Managing Editor of Babyology, a lifestyle website that keeps hip parents and their bubs up to date with the world of baby-related design. From building a dream nursery to checking out the newest... read more
During a recent day long business event, I lunched at a local café with a group of fellow attendees. We chose this café from several less likely looking contenders; it was brightly signposted and touted itself as an organic,... read more
Last Friday, Australian Businesswomen’s Network members and bloggers Yvette Vignando, Vivienne Kane, Alycia Edgar and Johanna Baker-Dowdell and I (along with over 300 others) attend the ProBlogger Training Day in Melbourne. The one-day event was been created for bloggers... read more
Buying online is not only on the increase, the way we buy is also changing. At a 700-strong breakfast yesterday morning, PayPal released the results of a recent study on the monumental changes seen in online commerce in Australia,... read more
For a business to be successful, it needs to sell something. Often, LOTS of something. Whether that something is a product, an idea or a service, the key to any business success is the sale. Unfortunately for many women,... read more
