For the past two decades many SMEs have been advised to adopt a ‘client-service’ model to build their business. On the surface, this sounds reasonable, but in reality, it might be sending those same SMEs broke. Today, probably more... read more
We live in a ‘grab it and go’ world where sales opportunities are won and lost on first impressions. Ask any successful high-level professional and you are likely to discover that their success was due not only to their... read more
The Australian Bureau of Statistics tells us that only 20% of businesses will still be running successfully after five years of operation. Furthermore, of that 20%, more than 80% will close down or disappear over the subsequent five years.... read more
For many businesses, the utilisation of conventional media such as direct mail, television, radio and off-the-page printed advertising, comprises a large part of their marketing efforts. There is no doubt that conventional advertising strategies can be a powerful way... read more
Pricing has a major impact on the profitability of your business. In fact, it’s probably the most important set of decisions you make. Even so, a lot of businesses continue to sell themselves short. They may have good sales... read more
When was the last time you wanted to purchase office equipment or items for your home, or tried to enlist the help of a professional service provider? What was the service like? Did the person who tried to sell... read more
How many ads can you find that don’t: 1) have a number to call; 2) tell you where you can purchase the product or service; 3) have a clear “what happens now” or “call to action”; 4) have a... read more
There is an old adage “everyone has a book in them”. If this is true, are you one of the ones who have done something about it or have you felt constrained by unfounded myths and publishing industry perceptions?... read more
It’s no secret that dog owners are said to bear an uncanny resemblance to their pets. A quick walk in the park proves hilarious testimony to this theory. What’s kept a little quieter is the discovery that these similarities... read more
It’s no secret that dog owners are said to bear an uncanny resemblance to their pets. A quick walk in the park proves hilarious testimony to this theory. What’s kept a little quieter is the discovery that these similarities... read more
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