One item that can be imperative to your success in business is your cost of sales (COS). So can this figure be improved upon? Absolutely, you just need to work with what you have. Your business type will influence... read more
All information that comes into our mind is filtered down in a number of different ways. The ‘N’ of NLP, or Neuro-Linguistic Programming, is all about our neurology, which is how we process information that comes into our mind,... read more
If you look at Australia’s Top 10 companies you’ll see four banks, two miners, one insurer, one Telco, one supermarket and a hardware chain. Their products aren’t at all glamorous. Australia’s Rich list is the same story – miners,... read more
The penny-pinching, wheeling-and-dealing, bargain-hunting prospect. As a freelancer, dealing with this type of person is part of the territory. Unfortunately, this is a delicate situation, if you appear defensive you risk losing a sale or a later referral. If... read more
Do you want to propose a business transaction to a person with whom you do not already have a working relationship? Are you more afraid of receiving a flat ‘No’ before they even hear your idea, than focused on... read more
Briefly tell us about your business and how you got started. Started in 1988 – just playing with an idea AND we developed a comprehensive business plan which we followed. We started Corban & Blair as a creative exercise... read more
Did you come back from the New Year break invigorated and inspired to make 2009 your best year yet? Have you just realised that it’s the beginning of April and you still haven’t done anything? Use these five quick... read more
If your company had exhausted all of its marketing dollars and could not spend anything else on lead generation, what could you and your colleagues do to create income? Client referrals – one of the highest sources of leads... read more
The penny-pinching, wheeling-and-dealing, bargain-hunting prospect. As a freelancer, dealing with this type of person is part of the territory. Unfortunately, this is a delicate situation, if you appear defensive you risk losing a sale or a later referral. If... read more
For the past two decades many SMEs have been advised to adopt a ‘client-service’ model to build their business. On the surface, this sounds reasonable, but in reality, it might be sending those same SMEs broke. Today, probably more... read more
Here are 7 rules for creating headlines that sell – or that can at least buy you time so your customer reads your offer. Rule No. 1: Don’t try to be too clever Too often the temptation with a... read more
Whether you are offering a product or a service, the Internet enables you to reach customers all over the globe, who can conveniently order from your online store 24 hours/7 days a week. The primary difference between a regular... read more
