There is a lot to be said about the psychology and subliminal messages behind sales and advertising. Throw in some of our own secret goals or desires and the marketers have a winning formula! Below is a personal memoir... read more
People buy from people they Know Like and Trust. I am sure you have all heard that saying before, right? We hear people say things like this and we nod sagely. Here is some advice on how to actually... read more
When you’re trying to get a product to market, it pays to think about the key players who will open the doors to your customer. These are the three main players in the supply chain between you and the... read more
Before Christmas, it seems like everywhere I looked online, there was a guru telling me I needed to get a sales funnel. Just get one – anyone – and all your website traffic and sales problems would be solved.... read more
Twice recently, I’ve come across a classic study on consumer decision making. The original was first presented in 2004 in the book The Paradox of Choice by Barry Schwartz. He’s also given a TED Talk on the same topic... read more
There are only so many hours in a day so it makes sense to leverage your time wherever you can. When it comes to getting your products into the marketplace, setting up distributorships will multiply your efforts and allow... read more
Do you sometime wish that your clients would just do what they were told? Well the truth is, great clients WANT to do the right thing; but often, they just don’t know what is expected of them. How clearly do... read more
“Knowledge is power” is a saying that has been attributed to Sir Francis Bacon. This has been used in many different ways including encouraging students to continue their education. In a business context, knowledge is also power. But knowledge... read more
Recently we bought a new vacuum cleaner. It does everything we wanted – but the clincher was the two Jamie Oliver Tefal frypans and a steam cleaner that came for “free” with the purchase. We spent just outside what... read more
Sales is ALL about confidence. If someone is going to buy from you it’s because they believe in you, in what you are selling and in the company that you represent. They believe that you can deliver on fixing... read more
Selling is all about confidence and presenting what you know in a meaningful way. So many people think they can’t be confident – well I am here to show you how YOU can be CONFIDENT in sales. Just follow... read more
