Organisations that generate good PR or publicity generally have one thing in common. The person representing the organisation in the media is inevitably well known as an expert in their field and relied upon for providing insightful, knowledgeable information... read more
What is publicity? In order to answer this question, think about a magazine you have read lately. You may have devoured an article about Vanuatu, a gorgeous holiday location in the Pacific Ocean. The article would have been organized... read more
Word of mouth is a very powerful public relations weapon. Yet not everyone realises that one of the best ways of generating it is through publicity. Publicity is getting free editorial coverage in newspapers or magazines or being talked... read more
For many businesses, the utilisation of conventional media such as direct mail, television, radio and off-the-page printed advertising, comprises a large part of their marketing efforts. There is no doubt that conventional advertising strategies can be a powerful way... read more
Have you ever thought of using the Internet to sell your products or services? Many small businesses are using websites on the internet to promote their wares to potential customers all over the world. Not only do you get... read more
How many ads can you find that don’t: 1) have a number to call; 2) tell you where you can purchase the product or service; 3) have a clear “what happens now” or “call to action”; 4) have a... read more
There is an old adage “everyone has a book in them”. If this is true, are you one of the ones who have done something about it or have you felt constrained by unfounded myths and publishing industry perceptions?... read more
Want to add impact and stretch your marketing dollars further? Perhaps it’s time to revisit the role that public relations plays for you. What exactly is PR? Public relations is, to put it simply, relations between your business and... read more
