Anyone who has ever tried to generate publicity for their business will know it doesn’t happen overnight; it’s more of a slow burn. Of course there are ways to get noticed quicker, like pulling a huge publicity stunt like... read more
When distributing a media release or contacting the media with a newsworthy story, it is important to remember that the media work to very tight deadlines and may require your input at short notice. Your ability to provide the... read more
It is no secret that the media loves controversy, simply because sensationalism sells! It is therefore always a good idea to keep this in mind when generating your idea and composing your media release. A controversial news item is... read more
There is arguably nothing more valuable than a favourable article about you and your business in a media outlet (newspaper, magazine, online, TV) that your target client group accesses. Why is an article so much more valuable than an... read more
Anybody who is operating a business of some description has a product or service to sell in exchange for money. If the business owner is not expecting or hoping to make money as a result of your enterprise, then... read more
Small businesses and solopreneurs mistakenly believe an article in a newspaper or an interview on radio or TV will literally turn their business around. The answer, based on my own experience, is no, it won’t. Even if you manage... read more
Over the weekend, many would have been shocked and dismayed to discover that songstress, Whitney Houston, had passed away. It has been said that this talented woman inspired a whole generation of artists. One of the most popular ways... read more
Click here to download this episode. Welcome to the herBusiness program, where we interview inspiring businesswomen and entrepreneurs. In this episode, we speak to Suzanne Bates, an executive coach and bestselling business book author. Listen to this... read more
Children have been heading back to school, Valentine’s Day is next week and 2012 is a leap year, so there is an extra day this month. All three events happened in February, but they also have more in common... read more
As many, if not more, searches are conducted on YouTube than on the most popular search engine, Google. YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and... read more
In March 2011, I heard one of the founders of location-based application, foursquare, speak at the South By South West Interactive festival in Austin, Texas. Up until that time, I’d not used location apps except for the occasional checkin... read more
In order to learn from your mistakes, you must first make them… or should it be, in order to learn from your mistakes, you must first Google them? The mistakes that PR pros make are a popular topic, but... read more
