If you don’t have an existing relationship with a journalist, the first time they will see your name will be when your pitch drops into their email inbox. Needless to say, the first impression you create with that pitch... read more
As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I have... read more
The Book Readers Appreciation Group (B.R.A.G.), an “independent, broad-based and reader-centric source to advise the public which books merit the investment of their time and money,” is a company dedicated to the advancement of self-published digital books. As B.R.A.G.... read more
Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there’s the obvious... read more
Business owners and senior staff are told to measure the return on every investment they make, which is sage advice, but when it comes to PR (public relations) it has traditionally been difficult to measure. Sure, there’s the obvious... read more
I spent most of last weekend at the Festival of Golden Words rubbing shoulders with Hannah Kent, Andy Griffiths and Dr Philip Nitschke, amongst many others and thoroughly enjoyed being immersed in all things literary. While there were many... read more
He’s shirtless, muscles bulging under his perfectly waxed chest. He wears only camo pants and hiking boots. Sometimes he’s fishing a pristine wilderness stream. Other times he’s riding a horse or what appears to be a bear through the... read more
The bang of the fireworks and the flow of champagne may be over, but the show doesn’t have to end here. In 2014, how are you going to build hype and create a lasting wow factor? A wow factor... read more
In my role, I am constantly preparing marketing strategies for my clients and during the first briefing meeting, I always make sure they realise that the best campaign in the world won’t get any entries if people don’t know... read more
A well-written and targeted press release or media statement can increase the credibility of your business and attract customers. In addition, writing a press release may lead to your business being mentioned in the editorial content of publications, which... read more
When looking to gain media coverage for your business, many people often don’t look past the major media publications, such as newspapers, magazines and online news sites. However, did you know there is another avenue to gain media coverage... read more
Australia is coming down from what seemed like the longest election campaign ever. Whether you are happy or not with the result, there are some PR lessons we can take from this political event. Even if you got sick... read more
