Increasingly, clients are realising that a creative and beautiful website doesn’t always translate into more business. Looks are one thing, but in the case of websites, it’s all about the content. Content is king. What follows are some tips... read more
When looking to gain media coverage for your business, many people often don’t look past the major media publications, such as newspapers, magazines and online news sites. However, did you know there is another avenue to gain media coverage... read more
Planning a business on pen and paper and doing it in the actual world are two very different things. This is as much applicable to online businesses as it is to brick and mortar ones. And this is what... read more
If you’re just about to get a new website, or your first website, you need to start right. The reason I want you to start right is because I know how busy you are. If you rush it, chances... read more
I was recently speaking about using social media for thought leadership and several attendees asked what to do when things went bad. It’s a great question and one we’d like to avoid thinking about, but just in case... read more
Some call him a hero. Others say he’s a traitor. Opinions are divided over Edward Snowdon, the former intelligence contractor who leaked secrets about the extent of US and British government surveillance of telephone data and Internet usage. However,... read more
In my last post, I discussed how I had broken up with Facebook and the importance of keeping your personal and business pages separate. But the other interesting take-away from my experience was the reality of my online relationships.... read more
Let’s talk about clients. We all have them, the good, the bad, and the ‘meh’! You may not like them all, but you need ‘em! I don’t think I need to tell you why your clients are important. I’m... read more
When you own a small business, every decision you make is critical. Your marketing strategies are among the most costly and critical ones. So how do you take the little you have and turn it into gold? Use online... read more
Part 3 – Diagnosing Penguin 2.0 Problems for Small Biz Owners When someone types a word into Google when looking for your product, that word is called a keyword. When that keyword is turned into a link (using HTML... read more
Part 4 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Matt Cutts, CEO of Google has always said that user experience is the most important part of any website. This means that every single algorithm change is designed... read more
Part 1 – The Facts of Google’s 23 May 2013 Penguin 2.0 Update So, you’ve been bitten by Penguin 2.0. Your traffic is suddenly down, possibly WAY down. You’ve Googled it and it seems it all started when Penguin... read more
