This one is for all the consultants, designers, marketers and basically anyone who works on a project basis. Here’s the big message I’d like to impart: If your client ever calls you for an update, it’s a communication fail.... read more
Social media has completely changed the ways in which you should be communicating with your clients. Stay on top of these platforms with these three essential tips for social media branding: Listen What are people saying? Social media is... read more
As a web entrepreneur and a web designer with over a thousand happy web clients I know how profitable a well-designed, well-planned website can be. That’s why I spend a lot of my time encouraging, pleading and coercing people... read more
Are you a copywriter, photographer, web designer, or marketing executive? If you work in creative or new media, it’s essential to have a standout online portfolio. Clients don’t just want to see a list of your accomplishments on your... read more
If you want to make money online, you’ve got to make it easy for people to give you their money. And if you want your website to be the perfect eCommerce purchasing machine then you need to make it... read more
Email marketing should be a brilliant marketing strategy to keep you front of mind with your customers and prospects, but must be done with a clear purpose. In my last article, I took the devil’s advocate’s approach and highlighted... read more
In The Wizard of Oz, all the Tin Man truly desires is a heart. He wants to feel fully human again, like he was before the Wicked Witch of the East cast a spell on him. When the Tin... read more
Are testimonials effective, believable, credible and powerful? Do they help market you and your brand? Or are they ignored, just a waste of space and do they in fact detract from your brand? Are you a believer in testimonials?... read more
You have got the perfect business idea. You have completed the detailed business plan. You have found the ideal market replete with customers. You have accumulated the necessary funds. You have the best store location or the greatest website.... read more
The answer may be an evil penguin. In the Batman series, the evil penguin – one of batman’s oldest foes – is a criminal mastermind who carries an innocuous looking umbrella. However, his umbrellas are full of high-tech gadgetry... read more
Back in 1981, while I was playing with my Rubik’s Cube and watching Tony Barber on Sale of the Century, some clever techies in the US developed eftpos. It’s amazing to think this revolutionary cashless payment system came into... read more
Since the Social Media for Small Business podcast launched in October 2011, the series has seen 50 guests join co-hosts Suzi Dafnis and Cat Matson to provide small businesses with useful tips and strategies for making the most of... read more
