Over the weekend, many would have been shocked and dismayed to discover that songstress, Whitney Houston, had passed away. It has been said that this talented woman inspired a whole generation of artists. One of the most popular ways... read more
If you’re in small business, chances are you need to become a publisher to survive online. The way people buy these days has changed dramatically. Your buyers seek out information when they want and how they want, whether you... read more
Over the last few years, there has been a plethora of research studies carried out on the effectiveness of video on business websites. They all point to one conclusion: video is now a must have tool for any business... read more
Crowdsourcing, or “sourcing your crowd” for input and solutions, is a great way to engage your audience and invite customers to co-create products and services. For example, we have a webinar series called BOOKED for Lunch where once a... read more
In March 2011, I heard one of the founders of location-based application, foursquare, speak at the South By South West Interactive festival in Austin, Texas. Up until that time, I’d not used location apps except for the occasional checkin... read more
If social networking is the new frontier of small business, then Facebook must surely be the wagon that gets us there. However, showing up and staking a claim isn’t enough; you’ve got to work that claim to unearth any... read more
This episode of The Venture examines the popularity of daily deal websites and looks at whether or not small business owners really do benefit from running a deal. Many of us are the recipients of daily deal offers from... read more
Claire Hatton is the Industry Leader for Travel, Government and Local Business at Google Australia/NZ. In this In Her Shoes interview, Claire discusses: the benefits of moving online for small business the importance of optimising online opportunities tools that... read more
What’s one thing you’re going to do better in 2012? I hope it’s taking action to improve your website! It’s a huge untapped resource for most of us small businesses as we can sometimes fail to see it as... read more
Nikki Steadman, CEO of Loci Solutions, specialises in helping businesses find effective and practical solutions to their property management accounting and reporting systems. Loci Solutions grew out of the desire to enhance the customer experience and system utilisation of... read more
The HerBusiness Masterclasses are small-group sessions that focus on specific member issues and offer practical advice in a hands-on way. I was honoured to present the very first Masterclass in December 2011, focusing on how to use copywriting to improve... read more
Why blog? The most obvious reason, for me, is to express thought leadership. What are you an expert at? Everyone has some expertise to share customers, which leads to being seen as a thought leader in that area. For... read more
