It’s yours Putting your business online means putting yourself out ‘there’ in the virtual world. And every day we see new and innovative business models that harness this huge opportunity. But putting your business online also presents its own... read more
YES! If your business doesn’t have a website your business will eventually get lost in the Stone Age. Recent studies show that 80% of people look for products and services online first, and even research your business, before they... read more
Having a strong online presence is imperative for all businesses. Increasingly, Australians are turning to the Internet, and search engines particularly, as their first point of call for researching businesses, products and services. Over 11 million Australians are now... read more
Whether you are offering a product or a service, the Internet enables you to reach customers all over the globe, who can conveniently order from your online store 24 hours/7 days a week. The primary difference between a regular... read more
Tell us about your online business and how you got started. I created Wedding List Co in 2003 following a less-than-inspiring experience with a department store registry. We were handed a clipboard and sent off to write down 13-digit... read more
Here are ten reasons to be active on Facebook: Meet your peers Facebook is not just for college kids anymore. Members are typically older and more mature than on other sites, and there are more white collar users. Find... read more
Social Media Optimisation (SMO) is the current buzz word that advertisers are trying to work into their marketing mix. SMO is the process of harnessing the power of social networks, online communities, and leveraging user generated content to spread... read more
As the founder and host of Wonderful Web Women I am lucky to lead an on-line community of thousands of women (and enlightened women) from around the world who are all passionate about creating success on the Internet. One... read more
There has been a lot of buzz on the “net” in relation to blogging, yet only a small number of businesses have effectively realised the benefit of this flexible and yet powerful marketing tool. Blogging offers a wide range... read more
It’s easy to get lost in the ‘online marketing’ world, especially if you are signed up to receive all the newsletters, reports, tips and tools and tricks. So what do you do? Where do you start? What do you... read more
You may occasionally want to turn off the outside world, but there’s a huge amount of top quality business information available if you can keep up with it. A new system called RSS may be the answer. You may... read more
I finally took the plunge and invested in a company website in 2005. It was an exciting and much anticipated moment as the site was long overdue. I sat down with my designer and programmer and discussed the brief.... read more
