Building this culture, this underlying feeling, buzz, atmosphere, that is so hard to replicate, is integral to building your brand and attracting your ideal customers. Building your small business should start with you. It has to. Understanding you and... read more
Wireless Networks Wireless networks are an increasingly common fixture in homes across the country as they offer the increased flexibility and convenience of being able to access the Internet from anywhere in the home. Even businesses are promoting free... read more
Email Marketing has become one of the most popular, fastest growing ways for businesses to get their marketing messages out to a large audience in a very fast and cost effective way. Put basically email marketing helps businesses enhance... read more
What’s involved? From conversations with customers, I have realised many small to medium business owners place little or no importance on having an effective web presence. This really surprised me. My business is online all day, everyday, and if... read more
An increasing number of small business owners and large corporations are outsourcing their administrative and design projects to skilled professionals. Not only is this cost-effective, it frees up in-house resources to focus on the core activities of the business.... read more
In yesterday’s world, “green” goods, services and marketing initiatives were hot. Businesses were tacking these on to their core business strategies simply to appeal to the new, environmentally aware consumer sector. Today, smart businesses with long term growth perspectives... read more
Here are my top 5 tips for using online resources to build a killer list: 1. White paper give-aways Based on the assumption that a business already has a website, it’s commonly thought that sharing a small piece of... read more
Technology has transformed the marketing landscape, impacting product design, customers’ search and purchase behaviour, and marketing communication. Technology also provides a multitude of exciting opportunities for business. Here are three: Technology Impact # 1: Types of products and services... read more
Recently I had a function to attend – a gala networking dinner in Sydney. In preparation for that event I needed to do many things; shop for a suitable outfit, learn who else would be at my table to... read more
Let’s start with what podcasting is. The concept of podcasting is that of an on-demand audio program that individuals or businesses record and post to their website and podcasting tools such as iTunes. You could essentially think of a... read more
You may have heard the term Cloud Computing (also called ‘Software-as-a-Service’ or ‘Software on Demand’) and it’s a great way to improve your computing processes and save you time and hassle in your business. If you’ve ever used web... read more
So you want to know how to get your website on Google? And why wouldn’t you? The latest figures show that Google handles 91.25% of Australia’s Internet searches*. That’s a lot of people researching products and services on Google... read more
