I finally took the plunge and invested in a company website in 2005. It was an exciting and much anticipated moment as the site was long overdue. I sat down with my designer and programmer and discussed the brief.... read more
In the old days, the bad guys always wore black hats and carried violin cases. Unfortunately these days, it is much harder to spot people who would rob you blind, especially on the Internet. Online, if there is an... read more
I sent out my first e-newsletter (commonly called an e-zine) this month. But before doing so I decided I needed to do some research. First I visited the Internet and typed in ”how to write an e-zine”. I found... read more
When you are writing for the web, you can’t go wrong if you follow the KISS principle – Keep It Simple, Stupid! Headlines should be simple and direct, and content should be short and to the point. Remember, you... read more
Last issue we discussed some of the Internet success strategies you can use for your business. Your choice of domain name is a great starting point but is all too often neglected as part of a Web strategy. Providing... read more
The Internet can be a pretty scary place. Every day we hear about websites being broken into or warnings about a new virus. Threats range from automated programs like worms, viruses and bots to targeted hacking. So what are... read more
Every minute of every day, Web servers tirelessly write logs detailing all the requests that they have processed. These log files are so huge and user-unfriendly that special programs have been created to allow you to decipher and make... read more
The workplace is changing fundamentally and the right job is becoming hard to find. Profitability appears to be more important to corporations than loyal employees as they merge, downsize and relocate. One startling prediction suggests that up to 70... read more
How can your business maximise your opportunities on the Internet? The main areas you need to consider here are: measuring your website search engine registration the right brand the right website Whether or not you have brought in the... read more
As I write, my husband and I are on holidays in the beautiful Bay of Islands in northern New Zealand. Yesterday I had one of those memory-lane experiences that highlight the enormous changes in the way we communicate. As... read more
Use the ”find” button in your email program I’m embarrassed to tell you that I’ve only just learnt to use this cool feature. Recently a client asked me about the best way to find errant emails lurking in her... read more
Chatting on the Internet can be fun. It’s a great place to meet like-minded people, and sometimes you can even be lucky and find practical places to get advice or professional tips – that’s if you know where to... read more
