Are you a copywriter, photographer, web designer, or marketing executive? If you work in creative or new media, it’s essential to have a standout online portfolio. Clients don’t just want to see a list of your accomplishments on your... read more
Are testimonials effective, believable, credible and powerful? Do they help market you and your brand? Or are they ignored, just a waste of space and do they in fact detract from your brand? Are you a believer in testimonials?... read more
You have got the perfect business idea. You have completed the detailed business plan. You have found the ideal market replete with customers. You have accumulated the necessary funds. You have the best store location or the greatest website.... read more
The answer may be an evil penguin. In the Batman series, the evil penguin – one of batman’s oldest foes – is a criminal mastermind who carries an innocuous looking umbrella. However, his umbrellas are full of high-tech gadgetry... read more
Increasingly, clients are realising that a creative and beautiful website doesn’t always translate into more business. Looks are one thing, but in the case of websites, it’s all about the content. Content is king. What follows are some tips... read more
When looking to gain media coverage for your business, many people often don’t look past the major media publications, such as newspapers, magazines and online news sites. However, did you know there is another avenue to gain media coverage... read more
Planning a business on pen and paper and doing it in the actual world are two very different things. This is as much applicable to online businesses as it is to brick and mortar ones. And this is what... read more
When you own a small business, every decision you make is critical. Your marketing strategies are among the most costly and critical ones. So how do you take the little you have and turn it into gold? Use online... read more
Part 3 – Diagnosing Penguin 2.0 Problems for Small Biz Owners When someone types a word into Google when looking for your product, that word is called a keyword. When that keyword is turned into a link (using HTML... read more
Part 4 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Matt Cutts, CEO of Google has always said that user experience is the most important part of any website. This means that every single algorithm change is designed... read more
Part 1 – The Facts of Google’s 23 May 2013 Penguin 2.0 Update So, you’ve been bitten by Penguin 2.0. Your traffic is suddenly down, possibly WAY down. You’ve Googled it and it seems it all started when Penguin... read more
Part 2 – Diagnosing Penguin 2.0 Problems for Small Biz Owners Reversing the SEO effects of Penguin 2.0 can be simple or very, very difficult. If you outsource it, you might be looking at some big fees, as it’s a... read more
