The bang of the fireworks and the flow of champagne may be over, but the show doesn’t have to end here. In 2014, how are you going to build hype and create a lasting wow factor? A wow factor... read more
When it comes to social media, are you just trying stuff out and hoping it sticks? Have you signed up to a variety of different social media platforms? (The top five social media platforms are still Facebook, YouTube, Twitter,... read more
As a web entrepreneur and a web designer with over a thousand happy web clients I know how profitable a well-designed, well-planned website can be. That’s why I spend a lot of my time encouraging, pleading and coercing people... read more
Are you a copywriter, photographer, web designer, or marketing executive? If you work in creative or new media, it’s essential to have a standout online portfolio. Clients don’t just want to see a list of your accomplishments on your... read more
Marketing automation tools are designed to make our online communications easier in today’s digital world. I hear business owners and marketers swear by automation for their social media marketing. But in your enthusiasm for administrative structure and expediency, don’t... read more
Marketing automation tools are designed to make our online communications easier in today’s digital world. I hear business owners and marketers swear by automation for their social media marketing. But in your enthusiasm for administrative structure and expediency, don’t... read more
If you want your business to stand out from your competitors, you have to be different. You have to look different and sound different and offer your audience something they can’t get anywhere else. But what do you do... read more
If you want your business to stand out from your competitors, you have to be different. You have to look different and sound different and offer your audience something they can’t get anywhere else. But what do you do... read more
If you want to make money online, you’ve got to make it easy for people to give you their money. And if you want your website to be the perfect eCommerce purchasing machine then you need to make it... read more
Email marketing should be a brilliant marketing strategy to keep you front of mind with your customers and prospects, but must be done with a clear purpose. In my last article, I took the devil’s advocate’s approach and highlighted... read more
By using science, marketers create a framework that increases the likelihood of a consistent improvement and decreases the risk of failure. Marketing is a science which draws inspiration and creativity from art. Any marketer worth their salt measure can analyse... read more
In my role, I am constantly preparing marketing strategies for my clients and during the first briefing meeting, I always make sure they realise that the best campaign in the world won’t get any entries if people don’t know... read more
