The Third Screen author Chuck Martin believes small businesses have an advantage when it comes to the rapid movement and instantaneous nature of mobile technology and mobile marketing. “They have less infrastructure and things in the way, essentially, between... read more
Word of mouth has always been an important part of business development. The power of personal experience, shared by real people, is enormous. Asking for testimonials and reviews is an easy way to share proof of your awesome. But,... read more
Click to download this episode. Brylee Clelland, from Digital Business firm Traffika believes that social media is first and foremost a communication platform, that can be used to engage with your customers. However, that is no use trying... read more
Marketing can be a bit like a sport. The aim of the game is to get the eyeballs of your audience. The prize is attention that lasts long enough to for your message to be remembered. You will know... read more
Trade shows, trade fairs and exhibitions are great opportunities to build your business and make more money. They are a lucrative and fun way to promote your business, but, your show display must be organised, creative and strategic to... read more
Click to download this episode. Social media has grown up. No longer the domain of playful conversations about everyday life, it’s now where real business is accomplished daily. In this Social Media for Small Business podcast, respected thought... read more
While search engines use over 200 factors to decide your search relevance, copywriting expert Belinda Weaver insists that successful SEO copywriting must be written for people first, and optimisation second. In part 2 of the Practical Online Copywriting for... read more
According to Wikipedia, relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns that emphasize customer retention and satisfaction, rather than a dominant focus on sales transactions. I like to take it one... read more
So your event is over and you’re back in the office. The big question now is, was the event a success? To answer this, you will need to go back to your key objectives and measure your event against... read more
Do you have the right skill set to grow your business and see a good return on your time and effort? Our online courses provide the fundamental training important to growing a business and address five essential areas of... read more
Chase Jarvis, the renowned photographer and director turned digital entrepreneur, co-founded creativeLIVE in 2010 to share free creative education with the world. Since that time creativeLIVE has delivered more than 1 billion minutes of free online education to 2... read more
Very few of us set out on a journey without knowing the destination or how we are going to get there. Marketing your business should be no different. Having a clear objective and a strategy on how to achieve... read more
