Author of The Power of Foursquare Carmine Gallo explains Smartphone app foursquare and its social media branding capacities for business owners. ——————– “Foursquare is a powerful form of marketing. It’s an extension of our brand in a... read more
Undoubtedly, the biggest trend in survey feedback incentivisation has been offering the chance to win an iPad or the like. To incentivise or not to incentivise—that is the real question for small businesses. Many people believe incentivisation is a... read more
Social Media engagement is meant to be part of your marketing. Yes, I know, you’ve read and heard marketers talk about this a bunch of times. And if you’re a regular reader of my articles, you know I talk... read more
Research shows that around one in every eight promotions fail. While this is a significant number, it doesn’t take much to make them successful, so if you are thinking of running a promotion as part of your overall brand... read more
Research shows that around one in every eight promotions fail. While this is a significant number, it doesn’t take much to make them successful, so if you are thinking of running a promotion as part of your overall brand... read more
With numerous updates to mobile technology constantly occurring, it is easy to get distracted by the latest gadgets or flashiest marketing tools. Smart phone apps instantly come to mind. How do you know whether creating an app is the... read more
Location Based Marketing Location based marketing is most suited to businesses where locality has some relevance either from a product or a customer segmentation perspective. Obviously for a retail business with specific store locations, it’s simpler to understand. Or... read more
Buying printing can be an intimidating experience. There are so many choices to make. As a small business owner you may not buy print very often, so you don’t know what you don’t know. Most printers want to deliver... read more
Click to download this episode At the forefront of most new ideas, social media is a platform for change and strong opinions. In this new interview Australian of the Year finalist and popular author, Dr Anita Heiss, speaks... read more
So you have a company brochure or two, but do they actually work? When was the last time you reviewed your marketing collateral and sales materials? Or better yet when was the last time you obtained a strategic independent... read more
I’m a fan of QR codes or “real-world hyperlinks” as a business marketing tool. QR codes are 2-dimensional bar codes that represent data such as a website URL, a phone number, or other content. Using a QR code reader... read more
How do we know that this social media is worth our time? In this post, we’ll look at what to measure and how to analyse results and measure return on investment (ROI). Start with your objectives. Do you want... read more
